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Some of Europe’s top soccer clubs have made 150 million pounds ($ 204 million) by signing up for an app that allows fans to buy crypto-like virtual tokens in return for participating in certain decisions of the world. club.
The tokens are purchased on the socios.com app, which has nearly one million registered users, and fan groups have expressed concerns about pushing users into risky investments without sufficient information, according to the. Telegraph and seen by Al Arabiya.net.
Socius founder Alexander Dreyfus said: “I understand the reason for the attacks on us, but that’s exactly why the clubs love us, because they see it as extra income.”
“Crypto token income doesn’t affect any other income for clubs, and that’s important. It doesn’t affect ticketing, it doesn’t affect marketing – it’s additional income for a new kind of consumer,” these digital fans all over the world. “
Socios, which means “partners” in Spanish, targets young fans who show their dedication almost entirely online.
Tokens usually cost 2 pounds ($ 3) each, and the higher your balance, the more benefits you get. These can range from having a say in the field playlists to having the chance to play on the field.
This month, star Lionel Messi has drawn Paris Saint-Germain’s interest in part for the currency. The club’s token increased as the move approached, but has since declined.
The tokens are traded through a currency also called Chiliz, which uses blockchain technology to facilitate transactions.
The clubs receive income in the form of direct payments from Socios.com, and so far Arsenal, Leeds United, Barcelona, Juventus and Manchester City, as well as Paris Saint-Germain have signed.
Dreyfus told The Telegraph that clubs were convinced by his vision to monetize fan interaction.
The UK Football Supporters Association confirmed to the newspaper that it has received complaints from several fan groups regarding the way the platform is marketed.
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