Tik Tok forbids the “milk challenge”. What’s the story?

Every now and then dangerous challenges such as the “Ice Bucket Challenge”, “Blackout Challenge”, Throw It In The Air and others spread on social media, sometimes with tragic endings.

And with the release of a new challenge recently, TikTok banned the famous Milk Crate Challenge from its platform due to concerns that users participating in this trend could suffer serious injury. The challenge saw platform users place milk crates in a pyramid shape and then attempt to climb the unstable crates like stairs.

be careful

For its part, a spokesperson for the company said in an email that the platform blocks content that promotes dangerous acts, adding that the platform is removing videos and redirecting searches to the guidelines of the community to discourage such content.

He also stressed: “We encourage everyone to be cautious in their behavior, both online and offline.”

In most of the videos illustrating this direction, users fall to the ground while trying to climb one side of the pyramid.

It’s worth noting that the ban comes after many healthcare workers took to social media to voice concerns about the trend and the danger it poses to its participants.

remove tag

Additionally, searching for a challenge label through the app now returns a “No results found” notification. The search results page tells users that the term may be associated with behavior or content that violates the Guidelines. Promoting a safe and positive experience is also a priority for the platform.

However, some videos showing the trend are still visible in the app if users search for the incorrect spelling of the keywords associated with the challenge.

It should be noted that while these videos do not have a large number of views, they have managed to bypass blocking loopholes and survive thanks to the app.

Several serious challenges

It is noteworthy that the popularity of the platform has caused the emergence of many serious challenges in recent years. In 2019, a popular trend included the Throw It In The Air challenge, which saw platform users form a circle where no one is allowed to roam, and then place the phone on the ground to record a video of throw an object in the air to see who hits the object on the way down.

And last year, a widespread trend about Skull Breaker on the app led to criminal charges after a teenager was hospitalized as a result of the challenge. The tendency was to trick the person into falling backwards on the head.

Dangerous trends like these have also forced the platform to take action to prevent its users from putting themselves in harmful situations.