Triple camera that we have seen before, has Apple lost the ability to innovate?

Finally, what everyone was waiting for was over: the annual Apple event for the launch of his new phones and, as usual, three phone models were at the center of the event. In addition to some other products such as the fifth generation of its smart watch and upgrade its tablet and talk about its new Apple TV Plus service.

However, and many may agree, the offer was familiar and expected to a large extent after the deluge of leaks and the expectations that flooded the technical sites long before the event, and it was clear that we would not see anything new except the leaks, which were just repeating the presentation of the range of smartphones last year.

We saw that Apple went for the naming system in general by the letter "X" with XS, XS Max and XR. This year, he returned to the numbers with the iPhone 11, the iPhone 11 Pro and the iPhone 11 Pro Max. The title of Pro may seem like a marketing advantage that sets it apart from the market, but the structure of the Apple line still follows last year's model of offering a slightly cheaper model and two brands of different sizes.

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The camera is the game however

There is no doubt that all the features or additions of Apple's intervention in their phones become an immediate trend in the other companies. With the triple camera used in the versions of iPhone Pro 11 and iPhone Pro Max 11, the reactions did not go as planned.

According to what we have seen on technical sites and social media platforms, instead of finding the famous saying, "Oh my God! Apple has finally done. With each new Apple phone release, the irony or rather the "mims" that ridiculed the three cameras of the iPhone were prevalent. Why

Because its competitors preceded them in the inclusion of these triple cameras in their phones, where the main addition to the camera system of the iPhone 11 is the lens and night mode high-speed, features Common to Android phones and not born today, the Chinese Huawei has been able to take the lead with its Pro 20 phone and Google phone. Pixel 4 as recently leaked.

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We can not deny that Apple is one of the first companies to introduce a dual camera system on smartphones, and certainly one of the first companies to have made this system really useful.

The telephoto camera of the iPhone 7 Plus turned on the shooting mode and significantly improved the quality of the enlarged image. So it was a little surprising to see Apple give up telephoto in favor of the new ultra-fast lens of the iPhone 11's dual camera system.

Anyone who will switch to the iPhone 11 will be excited about the evolution of the Apple phone's camera, but remember that LG is the pioneer of integrating high resolution cameras into his flagship phone, the G5, three years ago. 2019, we find that all major and average Android phones have this feature. So we can say that Apple just does not want to catch up more.

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This is also true for the iPhone 11 Pro, which has a triple camera system like all other flagship phones this year. He said that it was a "professional camera system" with a 4x zoom system, located between high resolution cameras and telephoto.

But it still has no difference from the previous XS phone, and of course we can not compare it to phones like Oppo Reno 10x Zoom, which offers an 8x optical zoom range with its super-fast telephoto lenses.

The night mode is a feature that reveals Apple's lack of competitiveness in low-light photography, compared to Google who brought it to Pixel phones a year ago. The situation of American society has worsened because of Huawei's most impressive idea.

Several critics have found that the iPhone XS is worse than all its competitors in low light, even though they do not use the night mode, although the automatic activation of the iPhone is even worse. iPhone 11 should contribute greatly. But again, it's a defensive addition, not an innovation.

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Apple has not been able to offer revolutionary features?

Of course not, thinking of such a hypothesis is crazy and completely illogical, Apple remains the leader of Apple smartphones. Regarding the new phones and even if it did not surprise many admirers and members, some features are not found in other phones competing.

Apple has dramatically improved the processing of images and videos using the latest iPhone cameras. The iPhone 11 and 11 Pro retain more detail in each still image and are optimized for low light settings using the new night mode.

Depending on the environment, the iPhone will adjust settings such as ISO and shutter speed while using the OIS to capture sharper images. For video, Apple will support a variety of modes and formats, including 4K video at 60 fps, image capture, time lapse and stabilization. Video movie and extended dynamic range. In the foreground, you can even use the slo-mo feature to take selfies called Apple by Slofie.

Another system called Deep Fusion, a new image processing system powered by the Neural engine in the A13 Bionic chip. Deep Fusion uses advanced machine learning to process pixel resolution images to improve composition and image details and reduce noise, but will not be available immediately and should be published later this year.

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The phones alone are not enough

Since the sharp drop in sales of iPhone phones, Apple is aware that phones alone have become insufficient to generate profits, especially as its competitors, especially Chinese companies, have become the development of leading phones. close to those that we find in Apple phones.

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As a result, the focus on services has also greatly benefited the main platform of its latest event, in addition to its upcoming Apple TV entertainment service, which attempts to compete with other companies such as Netflix, Hulu and the Disney future.

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For the sake of competition, it will offer a one-year subscription to customers who buy an iPhone, iPad, Apple TV, Mac or iPod touch. With its goal of providing a service with original programs of the series, as well as other films, documentaries and television programs.

It also has a clear objective to focus on emerging markets, such as India where Apple TV Plus will be launched, at 99 rupees (US $ 1.40 per month), which is cheap compared to packages offered by services like Netflix and Amazon in India, also compete to attract users. Developing markets.

Frequent competitors put more pressure

Companies such as Samsung, Google and HMD, as well as Chinese companies, led by Huawei, have nothing to do with their phones all the revolutionary features to attract the attention of consumers and get priority on everything that is new in their phones, which creates a huge pressure on Apple, which is characterized by The revolutionary will be on his phone first, then on others.

This trend is slowly decreasing and, instead of being the pioneer and leader of the mobile phone industry, it is trying to catch up with others, particularly with respect to the benefits of competitive smartphones, which is evident in the amount of ridicule and "mims". Receipt of smartphones, especially vis-à-vis the cameras.

This would indicate to Apple owners that the user has a wide range of options in terms of upgrading his next smartphone, and so Apple should pay attention to which is coming, especially in the field of smart phones. Friends There are many leading smartphones that have become a source of pride and pride for users, just like the acquisition of the Apple phone in the past.

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Article "We have already seen a triple camera, Apple has lost the ability to innovate?" This does not necessarily reflect the opinion of the editorial team of Arajic.