[ad_1]
At its annual event in September, Apple showcased new iPhones with slightly larger screens, faster speeds, and better cameras, but without “significant progress,” according to “The New York Times” newspaper.
In the pre-recorded advertisement, Apple executives said the improvements to the iPhone 13 were “significant innovations,” but in fact, the appearance and performance of the new device did not differ much from the iPhone 12. promoted by Apple last year.
Apple said the new iPhones will have brighter screens, longer battery life, and more powerful cameras and processors.
The iPhone, now in its 14th year, remains one of the world’s best-selling products and the heart of the company’s business. In the first half of this year, Apple said iPhone sales increased 58% to $ 87.5 billion from the same period last year.
This success is in part due to the fact that Apple has built up a base of “loyal customers”, and despite criticism of the new device, the newspaper claims that the iPhone remains among the best smartphones on the market, competing with several regards, including camera technology and screen resolution.
The newspaper also highlighted Apple’s dominance of its own app store, “App Store,” where developers are charged a commission of up to 30% on certain app sales, and said that there were legal actions against the company in several countries, including European countries, as well as in the United States, the United States and India.
Problems on more than one front.
In addition to the newspaper’s report that Apple has not made much progress in its phone, AFP, for its part, claims that there are “many criticisms” against Apple, especially those related to competition, privacy and information security.
Unlike last year, when fifth generation (5G) technology was adopted, technical improvements to the new generation of devices did not include any basic changes, although the cameras and batteries for the new devices were become more advanced.
On the other hand, Cayan Drans, deputy director in charge of iPhone phones, reviewed the latest measures taken to protect consumer data, an argument on which Apple relies to boost sales of its phones, according to AFP.
Apple has sparked a “frenzied debate” over privacy, after announcing new tools to tackle child pornography on iPhone and iPad.
Activists from the organization “Fight for the Future” held up banners last Monday evening in front of Apple stores in the United States, calling on the company to “not spy” on their phones.
For its part, the company stressed that its new algorithms do not make its system less secure or confidential, but decided in early September to postpone the launch of these new tools.
At the end of August, Apple made concessions to application developers. Many of them accuse the company of exploiting its dominant position in the app market, by forcing the use of its App Store to download software, and to pay for related digital goods and services. .
A US judge, reviewing the case of video game developer Epic Games, has ruled out Apple from forcing developers to use its in-app payment system.
The Coalition for App Equality, which brings together Epic Games, Spotify, Deezer and other well-known companies, said: “The launch of a new iPhone only indicates one thing, and that is that the phone is renewed. But the harmful App Store remained. the same.”
But what worries consumers the most now is updating the operating systems of their phones, after Apple recently fixed an information flaw that the Israeli spy program “Pegasus” was using to. penetrate iPhone phones “without the user clicking on any link”.
This is a new blow for the most valued company in the world (up to $ 2.5 trillion), whose success is attributed in particular to its concern for the safety of its products, according to AFP.
Source link
