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The German auto giant has said it is seeking to promote “April Fools” in a ploy by its public relations department to draw attention to the launch of a new car.
On Tuesday, the company’s US unit confirmed it would change the name of its US operations to “Volkswagen of America,” focusing on electric cars.
According to fake news published by “Volkswagen” and reported by the media, the new name will come into effect next May.
The company’s announcement came after the media released a draft statement on Monday that was mistakenly posted on the company’s U.S. website with the aliasing name.
The company continued to lie, when Scott Q, president and CEO of its U.S. unit, said in a statement, “We can change the letter, but we won’t change the brand’s commitment to making the best. cars in its class for drivers and for all. people everywhere. “
But she apologized on Wednesday, announcing that the incorrect name “Voltswagen of America” was nothing more than “April Fools,” launched a bit early.
Volkswagen officials were frustrated that its electric car production efforts had garnered less media and public attention than US company Tesla.
A Volkswagen spokesperson told Reuters the company intends to boost the image of the new car in “fun and interesting” ways. “The many positive reactions on social media showed that the campaign had resonated with consumers.”
However, he continued, “At the same time, we realize that the advertisement has bothered some people. We apologize for any confusion caused by this.”
Volkswagen has announced its commitment to sell one million electric cars worldwide by 2025 and to launch 70 electric models of different brands of the group in 2029.
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