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SOURCE: Dubai – Arab Technology News Portal
The latest Google smart screens Nest Hub Max supports a controversial new technology, Face Match, which uses the smart-screen front camera as a security feature and allows you to participate in video calls and show you your photos, your important text, your calendar details, etc. It is at this moment that you recognize your face.
This may seem simple at first, but the way Google and other companies collect, store and process personal data has become a major concern for users considering protecting their privacy.
Today, we'll be looking at how Google and other technology companies are collecting facial recognition data with Nest Hub Max, how it stores and manipulates them, as well as suggestions for what to do next. reduce.
What is Face Match:
The facial recognition feature is one of the most important features supported by Google's new Google Smart Hub Max, which always uses the front camera and face recognition software to help determine the family member that he currently uses.
This feature works like: the face recognition feature in Android Face Unlock, the Apple FaceID technology and uses software similar to what you see in Google Photos, and Apple Photos to find and manage your photos, as well as the recognition feature faces in Facebook.
Why do Google and other businesses collect face data?
The Nest Hub Max smart screen supports multiple user profiles. Instead of a manual connection, Google's Face Match feature allows you to scan your face to create a "face recognition pattern" that the screen then uses to provide personalized information about calendar appointments , SMS, etc. Which is faster and more convenient than connecting with your fingerprint or via the app.
Does Google look at you all the time?
When facial recognition features are enabled in Nest Hub Max, the device continuously monitors and analyzes camera inputs to detect faces.
Until now, Google's smart screen is the first device with permanent face detection. Other devices require such action as touching the screen or pressing a device key, as with the iPhone when FaceID is enabled.
All smart speakers such as Google Home, Amazon Alexa, and Siri-enabled devices such as HomePod, iPhone, and Apple Watche need to hear startups to enable them, but Nest Hub Max does not have them. no need.
Do Google and other companies keep your personal data?
Yes, although Google has indicated that face profiles are stored and processed on the Nest Hub Max itself and that they are not transmitted to the company's servers, it admits that it sometimes records the data of faces in the cloud to enhance "product experience". ", And confirms that all facial data is deleted after their processing in the cloud.
Other tech companies store your face data to varying degrees. Basically, if you leave a device or service that records your face data for any reason, your chances of storing this data are greater.
How do you know that your device loads your face data?
At any time, Google's Nest Hub Max sends your face data to the cloud, like when you use it as a Nest Camera or during a video call, a green light turns on to near the camera.
A green light indicates only the time of the direct download, but not necessarily when Google extracts data saved on the device, such as a face profile. Many other devices also have similar visual cues that indicate that the camera is in use.
Do Google or Apple use your face data to customize the ads you see?
Google still confirms that it does not use data collected from Face Match or Nest Cam plans to customize ad targeting. Apple does not earn money by selling targeted ads, which means that it does not use facial recognition that way.
Can you stop Face Match?
There are three ways to prevent Google Nest Hub Max from storing face data or looking for faces continuously.
• Never activate face matching.
• If you enable it, you can delete your profile and turn off the face matching feature in your device settings.
• Toggling the button on the back of the camera can completely turn off the camera, which also turns off face matching, but keep in mind that the camera does not work properly. device retains any face profile you have created.
Are there other ways for Google to get facial data?
Yes, there are many ways, the simplest being Google Photos that supports facial recognition for years. And if you set up Android's Face Unlock, you're allowing Google to create a digital map of your face.
Can I unsubscribe from all this?
Unfortunately, this is not as easy as you can imagine. In Google Photos, you can choose not to turn on face recognition on your own photos, but you can not control what other people have downloaded.
In some cases, such as with Apple's FaceID, you can simply choose not to use this feature and keep your face data out of the reach of Apple or its registered developers.
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