Where does Facebook make huge profits?



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After the social media giant Facebook removed its popular phrase "free" from its homepage, questions arose about how it realizes its profits.

Experts almost certainly argue that the deletion of the phrase does not mean that Facebook is considering charging users because it already has billions of dollars a year.

"It's free and it always will be," said the famous phrase, but this one suddenly disappeared from the home page telling the user when he intends to create an account or access on his page, according to Sky News Arabia.

The largest social networking site in the world includes a new short phrase: "It's fast and easy." This change occurred earlier this month.

The figures show that Facebook, which reached 2.4 billion users in the first quarter of 2019, derives the bulk of its revenue from its ads shown on the pages of the site.

Advertisements account for more than 90% of Facebook's revenue. The rest includes gaming revenue on the site, as well as the sale of Oculus Rift, owned by the site.

Facebook confirms that it does not sell user data, but the founder, Mark Zuckerberg, said during a congressional hearing that the "Blue Genie" is only helping companies to better reach users or potential customers.

But in December 2018, news reports revealed that Facebook allowed more than 150 companies, including Microsoft and Netflix, to access user messages.

Since Facebook knows the sex, age and location of the user, it refers to companies that wish to focus on a particular group of people likely to become customers.

In linking these events, experts suggest that Facebook earns a lot of money by selling the information of its users to other companies.

In 2017, Facebook revenues reached $ 40 billion, net profit reached $ 15 billion and this year, revenues are expected to reach $ 66 billion.

Popular gaming revenues such as Farmville reached $ 711 million in 2017, but that number has declined in the last two years.

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