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- Christine creedel
- Technology correspondent
Published photo, Getty Images
YouTube will discover the items featured in the videos and create a list of relevant products to purchase.
Suggestions will automatically appear as viewers scroll through the platform.
This technology will allow users to identify the products that appear in the video and search for relevant content on the site.
The feature is currently only being tested on select users in the United States, but experts believe it could bring a “huge” change to the advertising industry.
“We’re testing a new feature that shows a list of products discovered in some videos, along with related products,” YouTube said.
“The goal is to help people discover more videos and information about these products on YouTube.”
With the “Top 10 Smartphones in 2020” video, for example, “some viewers will see a symbol on the video, in addition to more information below, with the types of phones included in the video.”
YouTube added, “From there, viewers can explore each product page for more information, related videos, and product purchase options.”
YouTube began testing the functionality of the product in this video in April of last year.
The automated detection will also recommend videos from other content creators on the platform offering the products.
Technology news site Google 9-5 said, “The YouTube algorithm already does a pretty solid job of automatically detecting what content you are watching and showing related videos, but it seems more focused on the type of. content that people consider to pre-research before making a purchase.
Published photo, Youtube
An image of what the feature might look like from a YouTube post this year
‘End of the announcement’
“It could be huge, that Google (the owner of YouTube) gives away a lot of the market for affiliate links that work well on Instagram and can place them in the commercial space itself,” said Laura Weldon, Founder from the branded design studio LWD.
“It also means that the videos can be easily marketed, which offers huge potential for small businesses to download various video clips of their products and then viewers can purchase.”
“If it starts, it will likely mean the end of traditional advertising as we know it.”
“Cosmetics consumers looking for product reviews and advice use YouTube as a search engine as well as for entertainment,” said Natasha Holm, Sene Group Strategy Director for Cosmetic Communications.
“This new feature could make it easier for beauty buyers to find products recommended by beauty product content creators and reduce the likelihood of products losing content,” she added.
She noted that the technology can go beyond reviews to include more creative applications, such as knowing the makeup used in a music video.
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