Sega of America sued in $ 5 million lawsuit accused of cheating on users



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The Key Master arcade game is set up so that users cannot win until they lose enough times.

Crane games, UFO catcher, claw machines – whatever you call them they are known for being difficult to win. They can be so frustrating that it often seems like they are rigged, and in the past they actually have been.

But most of the accused riggers were confined to a single unscrupulous arcade, as opposed to a bigger scam… until now.

A US $ 5 million lawsuit has been launched against Sega of America, claiming that the arcade game Sega Master of Keys is deliberately rigged against users.

Key Master is not your typical crane game. Instead, the user maneuvers a large, key-shaped arm through a keyhole to “unlock” a prize. If the key fits in the hole you win, but the key and keyhole are almost the same size, which means you have to be very precise.

▼ Even in this video, where the user wins over 100 prizes, you can hear him pretend it’s rigged.

The lawsuit claims that Key Master is deliberately configured so that players cannot win until a certain number of failed attempts are made first. Machines configured to not pay until a certain amount of money has been spent is nothing new, but according to the requester, Key Master is presented only as a game of skill, not a game of luck, and therefore they accuse Sega of deceiving its users.

According to a copy of the Key Master instruction manual, the machines are installed with a function called Mandatory upper gap, which means that no matter how precisely the player moves the key, if the machine is not “ready” to let the user win, the arm will move. between 0.4 and 3.6 millimeters so that it does not fit into the hole. The default setting is 700, which means that the the machine will not pay until there have been 700 failed attempts.

Reactions from Japanese netizens were quite mixed when news of Sega’s crane play tactics broke.

“’You can’t win until a certain amount of money has been put into the machine’, is that a secret? I thought everyone knew that. “
“If it’s not skill-based, they should say it. Maybe put up a sign saying “You can’t win unless you spend at least $ 7” or something like that. “
“Good. Now, then they should take on Japanese crane games, like the ones where you have to drop your price off a bridge.”
“I haven’t tried one of these crane sets in ages because I can just go and buy the prices they have in the stores. Less money wasted, less effort spent.

This is the icing on the cake for Sega, which has had a rather difficult year. Hopefully this high-profile case prevents other companies from employing similar tactics on their users, so we can play crane games to our hearts content!

Who knows, we might even win something really exciting one day, like dish soap.

Source: Otakomu
Featured Image: Flickr / Rex Roof
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