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Two days before the arrival of the Chinese President in Senegal, the StarTimes Media Group proceeded on Thursday, July 19, 2018 with the launching of the "Project to broadcast Chinese films and television series in French-speaking Africa." A Memorandum of Understanding was signed between RTS and StarTimes Group. This important cooperation meeting was attended by the Information Office of the State Council of the People's Republic of China, the State Administration of Radio, Film and Television of the People's Republic. from China, from the Embassy of the People's Republic of China in Senegal, from the Ministry of Communication of the Republic of Senegal and from the Director of the RTS.
As for Mr. Racine Talla, Director General of the RTS, he Advance: "Truly, I think that it can contribute to make better known China as one perceives as a communist country, cold. If there was no culture, we would not have seen China as a cold, distant country. We were the ones who prepared with radio China and the embassy but when we saw downstairs that it was co-organized with a structure, we thought we would score a surprise but it will not put anything in cause. It is the partner of the State of Senegal that will implement digital television in at least 300 villages but we simply said that at the time of the development of the project, there was no such structure and when discovers at the time of the roll that they are co-organizer, the minister and me, we thought it does not matter. We remain Star Times partners in several areas. We will even collaborate with Star Times in the field of sport because they will accompany the league champion of Senegal. "
M. Zhang Xun, China's ambassador to Senegal believes that movies and TV series can serve as points linking the two peoples.
"Viewers could experience Chinese culture through the magic of television. Relations between China and Senegal have developed at a high level. The project contributes to the knowledge of the two peoples, "he says.
The representative of Star Times made it clear that it is 46 Chinese TV films that arrive in Senegal.
M. Abdoulaye Bibi Balde, Minister of Communication, Telecommunications, Posts and the Digital Economy, said: "The audiovisual sector is an essential vector in the role of bringing people together. These films and television series will be broadcast on national television. This will contribute to the strengthening and rapprochement of the two peoples. I invite the media of both countries to exchange programs for the benefit of their respective peoples. "
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