73% of girls and women are assaulted online around the world

On the occasion of the International Day for the Elimination of Violence against Women, which takes place every year on 25 November, the Kering Foundation decided to draw attention to this cause through the campaign White Ribbon for Women. For this seventh edition, it has chosen to focus on a phenomenon that continues to grow: the sexist cyberharassment. Created in 2008 by François-Henri Pinault, the Kering Foundation fights against the violence that affects one third of girls and women worldwide. This year, she is committing to a growing problem that impacts many more women today than ever before, putting forward cold-blooded numbers. Worldwide, 73% of girls and women are assaulted online. Worse, they are 27 times more likely to be harassed online than men.

As destructive as the bullying and persecution that takes place in the real world, online sexist violence is a global phenomenon that seeks to intimidate and silence women in the digital space. Through the hashtag #IDontSpeakHater and IDontSpeakHater.org, the Kering Foundation therefore calls Generation Z to defend your peers against cyberbullying. The goal is for young women and men, who see insulting comments on the web, to support the attacker by turning hateful words into empowering speech. The campaign encourages young witnesses to come out of silence and rephrase offensive comments with a positive tone, a witty or witty line, to show the person who pours out his hatred that his words lead to nothing.

To sensitize men to the violence that is done to women

"Everyone has the right to feel safe on the web. We need to stop the wave of malicious acts that seek to intimidate the wave of malicious acts aimed at intimidating and silencing women."says François-Henri Pinault, Chairman and CEO of Kering and Chairman of the Kering Foundation, and in addition to raising awareness of the issue of online violence, the campaign aims to highlight consequences of cyberbullying. Today, 55% of women report stress, anxiety and anxiety attacks resulting from online violence or harassment. 41% of those who have experienced online violence feel physically at risk. Guest on the air RTL, François-Henri Pinault believes that "it's a cause that needs to be helped, not talked about enough". According to him, "there is an educational problem. I hope that the foundation also deals with raising awareness among men. There is a problem with young men and boys about women's perceptionsAdmirable and inspiring words to achieve one goal: to build together a world without violence.