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Big companies like Apple invest in research, development, innovation, but according to Sanford C. Bernstein analyst Toni Sacconaghi, the Cupertino company would spend less than its competitors on pocketed revenues . Still according to this analyst, Apple could easily double its spending in this sector, but it is not tomorrow that will change.
Apple, a business radine?
In 2017, Apple would have invested 12.7 million in its Research and Development division, which represents only 2% of its cash while its competitors are around 25%. This is what analyst Toni Sacconaghi announces. But that's not all, according to his research, the company would have reinvested only 5.1% of its revenues while its competitors reinvest on average 10%, which is 2 times more than Apple. It should not be forgotten that Apple was quoted in the Paradise Papers to hide its money.
By the way, according to the ranking of investments in the field of innovation, the Cupertino company was ninth in June .
In first position we find Amazon followed by Alphabet (Google), Intel, Samsung, Volkswagen, Microsoft, Roche and Merck before arriving at Apple.
However, since 2007 and the release of the iPhone, the American firm has multiplied by 15 its investments in the sector of Research and Development to extend its product portfolio, the evolution of services offered or the preparation of its future products.
Maybe Apple will catch up with its next iPhone by investing a little more in the field. According to some rumors, the company would be floor on a collapsible device to compete with Samsung and its Galaxy X. Is this the next innovation of the brand?
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