E-commerce: Carrefour sets up shop in Senegal via Jumia

Senegalese consumers can smile. The Carrefour group via its partner Cfao Retail will set up shop in Senegal. If at the moment, no store is still open, Senegalese consumers can access the products of the multinational through the online sales platform Jumia. Indeed, a tripartite contract links Cfao, Carrefour and Jumia. In other words, it is possible to buy Carrefour products without traveling via the Jumia site.

"This partnership will involve Côte d'Ivoire, Cameroon and Senegal, where Carrefour is present with the Cfao group," reads a statement. According to the document, "the first Carrefour Market is expected in the first quarter of 2019". According to Jean-Christophe Brindeau, CEO of Cfao Retail "This partnership with Jumia will be a quick response to the expectations of consumers who can take advantage of the quality and price of Carrefour products."

For Mohamed Hapté Sow, the general manager of the online sales platform, "Jumia continues to facilitate the daily lives of its customers by giving them the opportunity to race online and have access to quality products delivered directly. at home, anywhere in Senegal.