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UMG significantly expands its live music business across the continent in partnership with Vivendi and CanalOlympia.
Universal Music Group (UMG), a global leader in the music industry, announced today an expansion of its activities in Francophone Africa, through the creation of a new division that will cover Francophone markets. This division will be dedicated to discovering and supporting local talent, to contribute to the development of artists and labels present in French-speaking Africa and to reach an international audience.
The team will be directed by Moussa Soumbounou , who has a long experience in the music industry, both in the management of artists and in the field of live music. Moussa Soumbounou has been appointed General Manager of Universal Music Africa (UMA) for West Africa; he will report to Olivier Nusse, President of Universal Music France. Based in the new offices of Universal Music Africa in Abidjan (Ivory Coast), it will cover the following countries: Benin, Burkina Faso, Burundi, Cameroon, Cape Verde, Comoros, Ivory Coast, Djibouti, Gabon, Guinea , Guinea-Bissau, Equatorial Guinea, Madagascar, Mali, Niger, Central African Republic, Democratic Republic of Congo (Kinshasa), Republic of Congo (Brazzaville), São Tomé and Príncipe, Senegal, Seychelles, Chad and Togo. Among the recently signed artists are: Kiff No Beat and DJ Arafat from Ivory Coast, Toofan from Togo, Locko and Tenor from Cameroon
Olivier Nusse, CEO of Universal Music France, said: « I am pleased to announce the development, with Moussa Soumbounou and his team, of our activities in Africa. They will enable us not only to discover and launch new talent in Africa, but also to offer its artists increased artistic and commercial opportunities, thanks to digital and live, whether locally, in France, or from now on. 'international.
The new team has been very active in the live sector in French-speaking Africa in recent months, with the organization of a concert tour across the African continent of singer Niska – a legend in urban music – but also concert tours in France for African artists, such as Tenor. Universal Music Group also works closely with its parent company, Vivendi, and several of its subsidiaries, CanalOlympia, Vivendi Village, Canal +, and Havas, which support it in developing the live music ecosystem across the continent. 19659003] This new division will work in partnership with UMG teams covering North Africa and English-speaking Africa. The new organization will offer artists opportunities across the continent and enable pan-African talent to benefit from the best possible launch for wider international success.
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