An advertising campaign like no other …. (By Amadou Tidiane Wone)



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 amadou tidiane wone
amadou tidiane wone

For some time now, an all-out advertising campaign has been touting the tastes and fragrances, exotic at will, of a brand of … condoms (!) Called Kiss …. previous campaigns that were part of the fight against AIDS by putting forward the idea of ​​protection, it is a call pure and simple lust and "max sensations" ….

In this regard, I opened a very lively debate on my Facebook page. This social network is, indeed, the new agora where the points of view meet and confront each other. Without geographical barriers or time constraints. In all serenity, though with vigor!

I wish to expand here the debate of society that challenges us and questions us. Preliminary question: who attacks with so much casualness to the moral codes of our society and for what ends?

The poster being signed, I became interested in the American NGO, mother of the subsidiary under Senegalese right, in charge of the campaign in question. This is Dkt International whose founder in 1989 Phyl Harvey, defines himself as "a libertarian …" Its organization called "non-profit" operates in West Africa under the guise of a company … commercial (!) who sells his products and services. Eh yes! The NGO Dkt International, non-profit, still has revenues of more than 230 million US dollars! How curious it is!

But what concerns me here is Dkt International's stated goal of "establishing family planning in developing countries". Under the guise of "HIV prevention". In other words: birth control in developing countries! What is involved?

On the website of the Dkt International regional office, we can read:

"Through innovative social marketing programs and targeted communication with traditional and non-traditional media (networks Partners, Ambassadors, Sponsorships) Lydia TM intends to build a privileged and uninhibited relationship on the often delicate subject of contraception.

In fact, in a nutshell, the only goal of Dkt International is to control, in the sense of diminishing them, births in developing countries. But also and above all (?) To make a lot of money!

Closely interested in the founder of Dkt International, I find that he defines himself as "libertarian and philanthropist". According to Petit Larousse, "libertarian term refers to people, currents, movements, structures, organizations, etc. who advocate absolute freedom based on the negation of the principle of authority in social organization and the rejection of any constraint arising from institutions based on that principle. "

As for the" philanthropy "of Mr. Phyl Harvey, it still brings in more than two hundred and thirty million dollars …

What is embarrassing is that all this information is available on the internet. Just search. Are there morality investigations prior to licensure in such sensitive areas as birth control in our country? How can we let these types of characters intervene in our countries with a guru's approach using the most advanced techniques of social marketing?

In truth, our ruling elites seem, little or not worrying about the dangers facing our nations. Under the guise of fighting AIDS, which kills far less than malaria, our successive governments have embarked on programs whose real issues are unacknowledged. We seem to be interested only in the immediate and derisory fallout of the various programs and projects without analyzing, in depth, the underside of the maps. In this case, rich countries do everything to reduce the populations of poor countries. Through war as needed, malnutrition, famine and family planning programs. Cynically! In India, China and Africa, policies designed in now identifiable pharmacies continue to decimate the poor for the happiness and security of the rich. The poster that has aroused my indignation, and that of many Senegalese women, has given me the opportunity to deepen research on the shameful designs of the true promoters of the "libertarian" project which has an unprecedented scale.

Mr. Phyl Harvey, prolific author of several books on sexuality, has developed and implements a commercial approach to the humanitarian business. Look for the mistake!

He developed very sophisticated social marketing techniques. In a September 2016 paper entitled "How Profits Can Improve Their Results with Commercial Techniques," Mr. Harvey explains how to make money in poor countries under the guise of humanitarian aid.

We should look at closer behind the scenes of the NGOs that are proliferating in our country and which are often armed with fascist ideologies whose only objective is to control the poor countries and worse, to keep them in poverty! While we allow ourselves to be distracted by an unrestrained competition for power and its derivatives, in far-off countries high-flying strategies plan the control of our mineral resources, natural and … human. For the sole purpose of keeping the country equation rich in the north, poor countries in the South.

Come on rekk! as young people have learned! We can not hide anything anymore

Amadou Tidiane WONE

[email protected]

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