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The German brand Audi has taken advantage of the Shanghai Motor Show to unveil its latest concept of a level 4 autonomous vehicle, the Audi AI: ME, which reflects here the vision of the group for decades to come.
If the majority of car shows is an opportunity for car manufacturers to present their latest product, it is also for them the moment to expose their vision for the medium and long term of the future of the automobile. And at this little game, Audi hit hard at the Chinese event held in Shanghai. LOVE, of its name, reflects the ambitions of the firm of Germany in the field of autonomous driving.
Autonomous, certainly, but not anywhere
The teams of the German group have in fact focused on two main areas: driverless driving and the comfort of the user. The Audi AI: ME thus displays level 4 standalone features, the penultimate stage, before you can completely leave the reins to the vehicle system. A steering wheel and pedals are obviously available if necessary.
The official press release published by the company also gives details on the use of autonomous driving. In the idea, it would be confined to certain traffic areas, like the highway or some urban roads equipped with adequate infrastructures to communicate with the systems of automobiles.
Vegetable atmosphere
4.30 meters long, 1.90 meters wide and with a wheelbase of 2.77 meters, the concept of the Germanic flagship aims to make as comfortable as possible its occupants: its interior is intended clean and minimalist, giving pride to habitability. In wood or fabric, its components blend with a plant environment marked by the presence of green plants.
Qualified third living space, after our place of work and home, the cockpit of the Audi AI: ME is equipped with a series of connected technologies : controllable thanks to our voice and our eyes, a screen all length is invited between the windshield and the steering wheel. The group even evokes virtual reality headsets paired with the system ofinfotainment of the model.
Audi, a clear message to its competitors
Autonomous driving would ensure a smooth and pleasant ride, avoiding sudden braking and acceleration. The Matrix lighting system would project graphic symbols on roads and walls to better warn other users of imminent danger.
Concept requires, few features have been communicated by the company: hardly know the power of its engine (170 horses) placed at the level of the rear axle and the size of its wheels (23 inches).
The Audi AI: ME is not specifically intended to find the way of marketing. Here, the German group is simply trying to convey a clear message: autonomous driving is part of its strategy. A niche on which Audi intends to become an undisputed leader.
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