Between 2001-2017, France recorded a sharp decline in its market share in French-speaking African countries, including Cameroon



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(Invest in Cameroon) – In its economic publication for the month of June 2018, the French insurance company for foreign trade (Coface) notes that between 2001 and 2017, France recorded a sharp decline in its market shares in French-speaking African countries, including Cameroon

In the field of machinery exports, France lost nearly 20 percentage points in all the countries of the region as in Algeria, Morocco, Ivory Coast or Cameroon, and even up to almost 25 points in Senegal. " This decline was mainly in favor of China, which recorded considerable market share gains (between 15 and 20 percentage points and even 24 points in Cameroon), in all the countries of the region. image of the trend on the whole continent. underlines the French Insurance Company.

While France possessed considerable market shares in the pharmaceutical industry in the French-speaking African countries. in the early 2000s, ranging from about 50% in the Democratic Republic of Congo (DRC), Madagascar or the Maghreb, to nearly 80% in Côte d'Ivoire, Cameroon or Togo, these have declined sharply since. In all these countries, market share losses amount to about 20 points, according to Coface.

On the other hand, while Belgium has also made considerable progress in Cameroon, Côte d'Ivoire, In the DRC, in Togo, Burkina Faso and the Central African Republic, other actors such as China and, above all, India have been particularly successful in French-speaking Africa over the period.

Still according to Coface, The automotive sector also recorded significant losses in France's market share, due to competition from China, particularly in the spare parts segment. This French regression is observed particularly in Cameroon, Senegal, Congo, Mali, Togo, Guinea, Benin and Madagascar.

Coface recalls that between 2001 and 2011, the value of trade between France and the African countries multiplied by 2.6 to reach more than 77 billion US dollars.

However, from 2011, the value of merchandise trade between France and African partners stagnated, and even slightly declining, before collapsing in 2015 and 2016, along with oil prices.

In 2017, the trade surplus halved after reaching a record $ 6 billion in 2015 and 2016.

SA

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