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MUSIC – If we do not count the successes of Britney Spears, one will always have a taste – or rather a sound- particular: that of his first. The famous clip of "… Baby One More Time" has just celebrated its twenties. An anniversary that awakens more in us the nostalgia of the 90s.
On Monday, November 26, the American singer shared on Instagram a message indicating not to realize that so many years have passed since the release of the video in 1998: "I remember filming like it was yesterday!" . But Britney Spears is reassured: if time spares no one, he takes care to preserve the tubes.
First stone of an international building
Hard to believe, but the greatest success of Britney Spears was not always intended. Written by the Swedish Max Martin, "Hit Me Baby One More Time" is indeed first proposed to TLC, then Robyn, which decline successively. The TLCs will point to the ambivalent title of the song, which could be perceived as encouraging domestic violence [“hit me” veut dire “frappe-moi”, mais l’auteur pensait à “hit me up”: “appelle-moi”, ndlr].
The song "… Baby One More Time" to remove any ambiguity- remaining without an interpreter, the production team decides to bet on Britney Spears, just spotted in a casting. Former child-star of Mickey Mouse Club [aux côtés de Justin Timberlake, qui lui devra notamment son tube “Cry Me A River”, ndlr], the sixteen-year-old girl has been struggling since to return to the light.
The day of its release in the bins, the single "… Baby One More Time elapses to 500,000 copies, thus ensuring him an unexpected place at the top of the charts in the United States (and in 18 other countries), that he did not leave the next two weeks. Embarked on a mini tour of shopping centers the same year to promote his first album, the young singer from Mississippi can not imagine what awaits him with this first tube.
Named to illustrate the catchy tune, director Nigel Dick visualizes a clip as a cartoon. But Britney Spears, eager to reach a more mature audience, submits the idea (fortunately retained) of high school. She chooses to do this – now famous – outfit improved schoolgirl, a mixture of innocence and provocation that also becomes the signature of the artist (she will say in his song "Oops! … I Did It Again ": "I'm not that innocent" ("I'm not so innocent")).
The final result, a condensed 4 minutes of licked choreography and deliciously American clichés, is released on November 24, 1998.
Pop anthem of an entire generation
Today, the clip of "… Baby One More Time" has more than 370 million views on YouTube. In the world of pop culture, it is a real reference, as shown by the winks that regularly punctuate the current works (as in "Glee" for example).
The single, for its part, remains one of the best-selling in the world (9 million copies) and ranks 25th in the "100 best pop songs of all time" according to Rolling Stone and MTV. In the eponymous opus, he has achieved a huge commercial success (he is the best-selling album of the year 1999) and Britney Spears, now 36 years old, a lasting reign on the music industry at the international scale.
Twenty years after its release, "… Baby One More Time" stands out as a "generational anthem" that continues to gather fans of late-night improvised karaoke.
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