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DHL, a global leader in express shipping services, today announced a partnership with MallforAfrica's new e-commerce platform Marketplace Africa to enable online retailers to deliver their African-made products to the US United States and the rest of the world. The site features items designed by the continent's most talented designers and craftspeople in a variety of categories, including fashion, body care, handbags, jewelry and home décor.
Today, customers in the world were out of reach of African creators because of the distance, the fear of not receiving payments from abroad, and complex shipping requirements. Customers wishing to purchase products directly from African artisans faced challenges with respect to product accessibility, product authenticity and validation, delivery uncertainty, high postage and security.
Marketplace Africa was created to help artisans sell their products internationally and simplify direct purchases from African creators and small businesses. Powered by MallforAfrica's patented and award-winning payment system and e-commerce platform, MarketplaceAfrica.com now offers international customers the opportunity to shop directly with African companies of all sizes and receive their items at home with confidence.
DHL will take care of all logistics services, as their e-commerce delivery solutions are designed for small businesses and enable the fast delivery desired by customers. With the support of the world's largest logistics company, Marketplace Africa will provide designers and customers with order verification, fast delivery, and package labeling and packaging services. Adapted shipping costs help keep prices affordable
Hennie Heymans, CEO of DHL Express in sub-Saharan Africa adds, "We are delighted to be part of this innovative eCommerce solution for African artisans. DHL is a facilitator of international trade. If we can improve connectivity and access to global markets for local businesses, it will go a long way toward growing small businesses. We have been present in Africa since 1978, which allowed us to immediately identify the incredible opportunities offered by international trade to local businesses. This is truly a stimulating time for African companies.
The Africa Made Product Standards (AMPS) is used to verify that the highest quality products are sold on the Marketplace Africa platform. Consumers are thus guaranteed that the products meet an international quality standard. All products are carefully crafted by African craftsmen.
"Whether or not they have access to a banking service, Africans finally have the opportunity to showcase their incredible talents and skills to the rest of the world, and to sell their products. DHL and MallforAfrica have recognized the need to promote Africa-made products around the world, and I am more than proud to write history alongside a leading logistics efficiency company in Africa and the rest of the world. Says Chris Folayan, CEO of MallforAfrica. "Marketplace Africa will open the door for African designers and creators, and allow customers in the United States and around the world to purchase genuine products made in Africa directly at the source.
Global retail e-commerce sales reached $ 2 trillion in 2017. According to the DHL report The 21st Century Spice Trade: A Guide to the Cross-Border E-Commerce Opportunity the cross-border market is expected to grow by around 25% annually until 2020, twice the pace of domestic e-commerce.
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