Liberalization of the USSD Code by the AMRTP: A business opportunity for economic operators!



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To inform economic operators on the liberalization of the USSD code (supplementary service for unstructured data), the president of the Malian Regulatory Authority for Telecommunications, Information and Communication Technologies and Posts (AMRTP), Cheick Modibo Nimaga held a briefing at the headquarters of its structure on the morning of Thursday, 22 November. The event saw the presence of the members of the board of directors and several executives of the AMRTP, including the executive secretary, Elhadj Sékou Ascofaré. According to the President of the AMRTP, for access to the code, the rate of the fee is set at 1000 000 FCFA.

This press conference was marked mainly by two highlights. This is the introductory word of the president of the AMRTP and a PowerPoint presentation of the executive secretary of the AMRTP.

"Given our current digital environment and financial inclusion, we felt it was time to liberalize this code so that other value-added service providers / providers could access it," Nimaga Regulator said. the beginning of his brief intervention. However, he will say that this liberalization is justified by their ambition for Mali, its youth and the potential that exists to develop telecom services for the sole purpose of responding to citizens' concerns.

In his presentation, the executive secretary of AMRTP will say that the USSD code * XXX * format uses a very low bandwidth. However, this code allows, he says, the choice to activate features on his phone or obtain from his mobile operator information on the services provided.

Speaking of the context of this decision, he will say that this code was nowadays exclusively owned and operated by mobile operators, global license holders. But, he stresses, the demand for access to these resources, which have become rare, yet strategic, is very important, particularly for banks and other structures that offer money and electronic payment services that favor de facto inclusion. financial, currently strong and urgent.

"This monopoly situation, which is particularly detrimental to competition and in particular to innovation, justifies the intervention of the regulator who, by decision, opens access to the USSD codes, codes considered as essential facilities whose access is essential to suppliers of value-added services to deliver innovative services, "he said, adding that this initiative is a great business opportunity for economic operators.

In addition, he pointed out that the AMRTP well before the liberalization of this USSD code has conducted a study on mobile money and digital financial inclusion with all stakeholders. The rest of the study, he said, consisted of implementing recommendations, including the liberalization of USSD channel access. Which, he continues, was achieved by the respect of the texts which govern the sector of the telecommunications in Mali and with the total and constructive adhesion of the operators, holders of global license through the adoption of the decision N ° 18 -0045- / AMRTP on the date of 05 July 2018.

In addition, the questions of media men focused on the amount of the fee, the impact of this operation on the daily lives of Malians and the mode of access to the code.

In response to these, he will say that the rate of the fee is set at 1000 000 FCFA. "You already use every day without realizing it. It's now about expanding the service to other needs, "he replied in an impact. For access to the code, he will say that the operator exercising legally must report to the AMRTP to fill a form and pay its fee.

By Moses Keita

Source: The Sursaut

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