[ad_1]
A kiosk in the district of Almadies, in Dakar. © Sylvain Cherkaoui for Ja
Ten years after launching its payment solution to build customer loyalty, the operator begins to develop financial services. To the chagrin of his former banking partners.
At the end of 2008, Orange was the first telecom operator to deploy a mobile money transfer and payment service in French-speaking Africa, in this case in Côte d'Ivoire, in order to build mainly using prepaid cards.
"In Kenya, M-Pesa had grown at a phenomenal rate after only twenty months of activity," says Thierno Seck, then project director at Orange Money and today the head of Sefima Advisory Services. We were optimistic because mobile money solutions met structural needs, particularly in the area of banking, and were part of a fundamental dynamic. "
Orange then tries to convince its customers that its new service is secure, while contracts are signed with the managers of the points of sale of its network. At this time, it is not uncommon
This article is subscribers only
Subscribe from 7,99 € to see all the items in unlimited
Already a subscriber? Sign in >
Subscribe to the print edition?
Contact us at [email protected] for a special offer
Your subscriber benefits
- 1. Access unlimited all articles on the site and application Jeuneafrique.com (iOs & Android)
- 2. Get a preview, 24 hours before their publication, of each issue and out of series Young Africa on the application Jeune Afrique Le Magazine (iOS & Android)
- 3. Receive the daily subscriber newsletter
- 4. Enjoy 2 years of Young Africa archives in digital edition
- 5. Subscription without time commitment with the tacitly renewable monthly offer *
* Service only available for open-ended subscriptions.
Source link
