Puma unveils his collection made with Selena Gomez

Last year, the brand announced a long-term partnership with the singer. This one is concretized with a first line put on sale this 12 of December. This includes ready-to-wear, accessories and shoes.

A conspicuous brand for the feline for several seasons, Selena Gomez has teamed up with Puma's creative teams to create a complete collection of ready-to-wear and accessories for women called "Strong Girl". The brand introduced the first silhouettes of the SG x PUMA collection to its Instagram account through a video montage.

Drawing inspiration from the nineties, the collection consists of graphic leggings, t-shirts, zipped crop tops, sweatpants, and skirts. All impregnated with the sporting world of Puma, and declined in a sober pallet made of black, white, and gray.
Puma also associates the young woman with several pairs of sneakers; the "SG Runner" and the "Defy Mid x SG", also available in discreet shades.

This is not the first time that Selena Gomez is part of this type of collaboration since she imagined two pairs of sneakers for Puma, including the "Phenom Lux". The star of the song also imagined a collection of ready-to-wear and accessories for the Coach brand.

Puma was one of the forerunners in terms of strategy related to the stars of hip-hop and RnB. The German brand continues in this direction, especially with Adriana Lima or Jay-Z.

With Relaxnews