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The Grands moulins de Dakar (Gmd) diversify their investments and explore a new market. They launched a $ 10 billion investment project in Senegal in the poultry sector. "We went looking for expertise and capital in Morocco to form Zalar Senegal, a 100% Senegalese company," said Franck Bavard, General Manager of Grands Moulins de Dakar. Responding to those who criticize the arrival of foreigners in the poultry sector, he said: "These are Senegalese families who will live on this investment. These are Senegalese employees who will work on it. These are Senegalese farmers who will benefit from Moroccan know-how. "
Also with this alliance, the Grands moulins de Dakar intend to raise the quality level because, assure their leaders, we must think already about the future with the opening of borders to foreign poultry. "Only quality will guarantee the ability to exist in this sector," says Mr. Bavard. The company Zalar Senegal will set up poultry farms. It also aims to produce poultry. A proof of his conviction that this market is in full development. And the goal, said Mr. Bavard, is not to crush the little ones who are busy in this area. On the contrary, he argues, "we are here bakers, we will help people to train."
There will also be a slaughterhouse, because the Gmd think to explore the international market to export poultry. It is the municipality of Sandiara that will host this project. The Gmd hope ultimately to contribute to food security. "It is a real desire and that is what will emerge a new emergence of agro-industry."
Visiting the facilities of the Grands Moulins de Dakar, Moustapha Diop, Minister of Industry and Small and medium-sized industry has magnified this project, which he believes is diversifying investment. "Senegal needs people like you to create wealth in the country," he says.
The Grands Moulins de Dakar are better known for the production and marketing of wheat flour. Taking advantage of the minister's visit, the director general complained about the "unfair" competition his company is experiencing in this sector. Which, according to him, provoked a continuous and persistent crisis. However, the Gmd are a model. "If they die because there is competition that puts us on our knees, it's a social regression," he regrets. Moustapha Diop reassured him. Recognizing the reality of this competition, he argued that the Senegalese Standards Association has urgently set a standard for pasta in the form of durum wheat flour. "It is in the approval phase and in a few weeks, the standard will be available," he promises.
The Gmd have a turnover of more than 60 billion CFA francs, a production of food for animals of 100 thousand tons a year, and 240 thousand tons of wheat a year
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