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In Côte d'Ivoire, Renault's local subsidiary came close to an advertising scandal.
Indeed, on Friday, July 13, the automaker unveiled on a social network a visual designed to promote its mark by presenting it in a local African context
We can see on the famous visual, an African woman posing next to a Renault model. This is the text accompanying the image that almost ignited the powder:
"When an African woman rides in Renault, she is suddenly more beautiful.
A few minutes after the publication of the visual, intrigued Internet users asked the diamond brand to explain this ambiguous text, wanting to know if it was the car that made the African woman beautiful or vice versa.
The French manufacturer, seeing the problems come, tried to calm the game. "It is of course the Renault that is sublimated by the African woman! The Renault are beautiful, but the women even more. ", Posted the Facebook account of the Ivorian subsidiary of the automaker.
Finally, Renault will apologize and avoid the surge of media that experienced a certain H & M, there a few months ago
Source Ecofin
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