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In the field of sports halls in Dijon, Jacky Biondi is historical, he is installed since 1990. With monthly subscriptions ranging from 27 to 45 euros, his club has between 600 and 1,000 members. In 30 years, he has seen the practice of indoor sports grow but for some time his turnover has fallen.
"There are more and more practitioners and more and more cinemas.We have gone from 20 rooms to 40 rooms in five years.On Dijon, it's a lot"says Athlétic Gym manager Jacky Biondi.
The match of sports halls in Dijon
The gym sector has been expanding in recent years. They grow like mushrooms in our cities. Dijon has nearly 40 establishments and new locations are already planned for 2019. – France 3 Burgundy – Gabriel Talon, Isabelle Rivierre, Yoann Danjou, Rachel Nectoux
The openings of rooms are frequent in Dijon. And from now on, the franchises took power. The professionals expect a demand that will increase further. In France, only 8% of the population is a regular or occasional client of a gymagainst 11% in Germany or 13% in the United Kingdom.
Increased competition
This is enough to whet the appetites of the chains that clash without mercy. The last to arrive is Basic Fit in Chenôve, a Dutch brand that relies on very large rooms and prices pulled down at 20 euros per month.
Increased competition brings the actors to reorganize themselves. To resist The Appart Fitness has chosen to grow. "We seized the opportunity to buy the Nextalis group, which includes the three historical brands Amazonia, Gigagym and Wideclub, which enabled us to move from ninth to fifth place fitness clubs in France"says Damien Menand, the regional manager of the brand.
In an Ipsos poll released in December 2017 *, regulars say they choose their room in priority according to opening hours and price. The market is segmented from low-cost to 20 euros per month to high-end to nearly 50 euros. An activity area more and more competitive.
* Study conducted online by Ipsos for the UNION Sport & Cycle, from September 1 to 6, 2017, with the Ipsos panel (IIS) on a representative national sample of individuals aged 18 to 70: 3,033 interviews divided between 1 070 fitness / bodybuilding practitioners, dance, combat sports and 1,963 non-practitioners.
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