XL Airways: cheap parking and bad times in advertising (videos)

The airline company XL Airways France collaborates with TravelCar to offer its customers solutions of car park innovative rates. She goes out on the other hand three new films advertising around the theme: "" I can not, I … "New York, Cuba or Punta Cana.

The partnership signed between the French company, specializing in serving long-haul leisure destinations, and the leader in the car park market offers passengers two solutions when flying from French or foreign airports:

*Free parking renting a car: the vehicle is insured by MAIF and TravelCar manages the rental from A to Z. The owner earns money according to the distance traveled by his car.
*Toll parking at preferential rates: TravelCar allows XL Airways travelers to compare and book their place in many car parks and benefit from preferential parking rates, starting at € 5 / day.

On the occasion of this new partnership, XL Airways offers 10% discount extra to its passengers with the code XLAIRWAYS. In addition to offering car owners parking at a competitive price, TravelCar includes a large number of additional services when stopping their vehicle (car wash, full of gas, etc.), meeting the needs of travelers. XL Airways passengers from all countries benefit from new options to make their journey easier. The offer is offered via a dedicated page on the XL Airways website, in French and English, including the TravelCar car park reservation engine and a boarding pass banner.

By integrating the TravelCar service, XL Airways "extends the range of services to its customers while respecting its strategic line: a quality experience at affordable rates". It carries nearly 800,000 passengers annually to the Caribbean, Indian Ocean, Dominican Republic, Mexico, the United States and China. " With its low rates, XL Airways allows its passengers not to spend the budget of the holidays in the transport but in their stay. TravelCar has the same philosophy, which is why we wanted our passengers to enjoy their offer with 10% discount Says Stéphanie Cordier, Head of Marketing and Communication XL Airways.

TravelCar references to date 500,000 parking spaces in 59 countries. Car parks, located near airports in France and abroad, are secured 24/7. For the up-and-coming start-up, this collaboration makes it possible to establish a more precise targeting of the customers of XL Airways and to offer it the best parking solution upstream of their trip. " Our last big survey revealed that 64% of travelers come to the airport with a car. Parking at the airport is an important lever to promote the satisfaction of travelers. We are proud to share the same DNA with XL Airways to provide our customers with a quality experience at the best price. Says Lotfi Louez, co-founder and CMO of TravelCar.

While XL Airways has just announced the order of two Airbus A330neo and the reorganization of all her devices, she "takes the floor in television" and released three new films. Signed Notchup, this campaign installs the new brand territory of the company that wants, like the latter, resolutely singular. Remembering its status as a tricolor company, XL Airways capitalizes with humor on the French creativity in terms of good excuses by appropriating the popular expression " I can not, I … ". Faced with three unenviable situations to discover (video below), XL Airways responds "I can not, I have New York, Cuba or Punta Cana" and gives everyone the opportunity to turn lyrics into action with very attractive rates for example from 179 € one way to fly to New York. The spots are broadcast on television until February 3 with over 1000 passages on TF1, M6 and 10 DTT channels. The campaign is also visible on the internet and in the corridors of the Paris metro.

" The codes of our sector are relatively policed Explains Laurent Magnin, CEO of the company; " we sell either the promise of an experience of travel out of time and out of the ordinary, or incredible landscapes where models smile to get off the jaw. We opted for a third way ".

I can not, I have New York:

I can not, I have Punta Cana:

I can not, I have Cuba:

Discover behind the scenes of the filming of the films of the campaign:

From Paris-CDG, XL Airways France serves long-haul the United States (New York, Miami, San Francisco and Los Angeles), the Caribbean (Guadeloupe and Martinique, also from 2 regions during the winter) , the Dominican Republic (Punta Cana), Mexico (Cancún), Cuba (Havana Varadero), Reunion (Saint-Denis), also served from Lyon and Marseille and China (Jinan) since June 2018.