September: the Apple event invites speculation



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Today, Apple has officially scheduled its iPhone 11 event for September 10 at the Steve Jobs Theater. As always, people are already speculating on what the colorful invitation could mean for ads.

Ecobee HomeKit Thermostat

The invitation to the September 10 event features the slogan "By Innovation Only" and encourages members of the press to join Apple at the Steve Jobs Theater. Above the slogan is a colorful Apple logo, with colors different from those of the classic Apple logo.

The most obvious speculation to be drawn from the invitation is that the colors of the Apple logo could represent the different color options for the successor of the iPhone XR. A report released in May suggested that iPhone XR tracking would be available in white, black, yellow, green, lavender and (PRODUCT) RED.

Made via iPhoneSoft

The options of green and lavender are new this year, replacing the shades of coral and blue of the iPhone XR. It turns out that the invitation of September 10 this year presents some of these colors, which could allude to a new palette for the iPhone 11R, or otherwise.

The invitation to last year's iPhone event invited people to "come together," which was a clear game on the location of the speech, given the rounded design of Apple Park and the Steve Jobs Theater. The previous year, the invitation was a hint of the default wallpaper of the iPhone X.

At the Apple September 10 event, we expect the company that it will unveil the iPhone 11 lineup, which could include "the iPhone 11 Pro". We are also planning new case options for the Apple Watch, including ceramic and titanium. We will probably also talk about new services from Apple, including Apple Arcade and Apple TV +.

Do you have any misconceptions about what the invitation to an Apple color event could mean for the September 10 event? Let us know in the comments!

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