Artificial intelligence in marketing and advertising |

All Challenges for Brands, Consumers and the Advertising Market in the Age of Artificial Intelligence

Jason Jercinovic, Visionary Digital Writer and Global Marketing Innovator at Havas Agency, arrived in New York at the Weekend Media Festival in Rovinj. Artificial intelligence has opened a new world to brenods who can use this technology to learn a lot about user preferences and recommend them to content based on their tastes. One of these examples is Netflix, whose movie and series recommendations are a way to encourage users to continue using this service. Depending on their behavior, smart algorithms build the basis of what viewers want, not the directors of engineering.

Jason Jercinovic, Head of Global Marketing Innovations in Marketing, talks about the benefits and challenges of artificial intelligence in marketing at the 11th Weedend Media Festival in Rovinj. a reputable American agency Havas in New York. Jason Jercinovic is a visionary digital marketing expert with over twenty years of experience in technology, advertising and marketing, ranging from startups to major global brands.

A world leader in the application of artificial intelligence to marketing. At Havas, he is responsible for new business units AI and CX (Havas Cognitive) as a global marketing innovator. In his work, he uses knowledge in the field of artificial intelligence, data analysis, technology, business strategies and design.

Artificial intelligence enters all segments of life. One of the examples is the growing popularity of discussion robots that have recently become a major theme in the world of digital marketing and that have been implemented in communication platforms and messaging applications. It serves to talk between the brand and the user. While such innovative solutions can greatly improve our lives, this well-known expert poses the question for sure, how to be sure that they are used for real purposes?

Facebook had to close the artificial intelligence program last year after two bots developed its language that people no longer understand, and there are cases where bots have been used by racist comments. Jason Jercinovic therefore advocates the creation of an ethical codex that would limit the use of artificial intelligence in marketing, and bring confidence and transparency. In his weekend conference, he will try to determine the limits by which advertisers should never cross.

The largest regional festival of communication is held from 20 to 30 September on a site famous in the old tobacco cloth in Rovinj. partners France and Germany. All marketing experts can submit their work to the seventh BalCannes complete, the best digital work in the region and this time will be presented the most important digital award SoMo Borac.

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