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After a number of major automakers have announced that they will abandon some of the popular auto shows next year, and that of Detroit since June 2020, the debate is just as much more important than they have a future.
Photo: Getty images
Of course, this is not a new question, it has been in the l '. Automotive industry for years because car fairs have long lost the role that they have had for decades, but the rare that produced itself has questioned it.
However, one of the biggest – Volkswagen – is now specifically related to this, from a pessimistic point of view.
As the Australian Motoring passes, VW Group Director Herbert Dies at Gudvud Festivals in July announced that traditional car fairs were "dead".
Tanije, Dies said that they are a product of the 60s of the past century and that they are not essential, that they do not bring products to what they are. they do or want customers.
If the director of VW has not revealed the hot water shows that most of his new models are produced, especially those that are most important to the public outside the big fairs, they choose often fewer events like that of Gudvud
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In addition, there are more independent self-proclaiming ceremonies, as Jaguar did with E-Pace last year, or Volvo with the S60 recently.
Playing an important role in the "killing" of auto shows and technology, manufacturers are increasingly turning to drone networks, as they reach more people than at fairs and are much simpler and especially cheaper.
The cost of a car at a motor show often exceeds a million dollars, a huge sum that can be invested in much more important things than the presentation of cars.
Of course, auto fairs will not only go away, but builders will all go through big events and focus only on a few during the year
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