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A global trend of smartphones last year is a trend that many of the three players have alluded to: Chinese mobile devices have taken the lead in Europe.
Source: B92, Tanjug
Photo: NemanjaZotovic / depositphotos
The latest data from the Trity Research Agency, Kanalis (Canalys), show that 32%, or about a third of smartphones delivered in Europe in 2018, came from Chinese manufacturers – Huawei, Xiaomi and UanPlus (OnePlus).
In addition, the lion's share in total shipments, over 23%, was from Huawei, with 42.5 million aircraft delivered to European merchants. This Chinese technology giant has delivered only 13.3 million smartphones to Europeans during the last quarter of the year, an increase of 55.7% of total shipments on the Old Continent compared to 2017.
On the other hand, the largest decline in smartphone exports to Europe in 2018 was recorded by the leader of the trine, Samsung, whose shipments were 10% lower than the previous year and amounted to 61, 6 million units.
Neither Apple was brilliant, although it ranks second with 42.8 million iPhones shipped to Europe last year. This is however 6% less than the year before.
Analysts predict that Huawei in Europe will disappear elsewhere by the end of this year, as will soon be the case in the rest of the world. Samsung is in danger, untouchable Samsung, Verge said.
The Chinese company Xiaomi has also made an unexpected advance on the European smartphone. It ranks fourth in the fourth quarter, at 62% year-on-year.
According to Kanalis estimates, last year, the total number of smartphones delivered in Europe decreased by 4.0% to 197 million units. In the last three months alone, total shipments fell 2.0% to 57 million, as Chinese suppliers significantly increased shipments by pushing their rivals.
Ben Stenton, an analyst at Kanalisa, explained that because of tensions between China and the United States, Chinese companies have turned to the European reality. They were in the hands of European customers, brands such as Huawei and Xiaomi "having brought more competitive prices and reduced their European competitors".
"The anti-patriotic American against Chinese brands have not crossed the Atlantic," concludes the portal Verge.
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