Barberi Cabinets, Bags and Perfumes Burned worth millions of pounds

The Barberi Luxury Brand has destroys unwanted clothes, scarves, bags and fragrances (more than 3.5 billion dinars) to "protect the brand".

That's six percent more than the value of the destroyed goods, the one that the company has destroyed the last few years.

Barbera, destroying unwanted products to prevent the theft or more expensive sale of their goods.

Barbera states that the energy from the combustion of its products has been preserved, which makes it all acceptable for the environment. they had to destroy a large amount of perfumes after signing a new contract with the American company Koti, which produces cosmetics.

Since Koti will make a new offer, Barberi was to destroy products – mostly perfumes – of an amount of 10 million pounds (1.3 billion dinars).

What effect do celebrity operations have?

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"Barberi has meticulous procedures to minimize the surplus supplies we make.In cases where the destruction of the product is necessary, we do so responsibly and we continue to look for ways to reduce our waste, "said Barberi's spokesperson

Barberi has worked hard in recent years to make his brand exclusive. "Says Maria Meloun, lecturer at the Fashion Business of the University of Manchester Met

. According to her, the destruction of unwanted products is part of this process.

"That's what the market does 19659005]" They do not want Barber's products to be in the hands of someone who would sell them at a discount and thus devalue the brand. "

Tim Jackson of the British School of Fashion at the University of GCU in London says that fashion companies luxury as Barbera faced

They must grow up at the risk of "diluting identity and creating surplus stocks".

"There is no way to solve this problem."

Last November, Barberi announced that the company's improvement, This includes a brand exclusivity still larger, closing stores that are not in "strategic locations" and the creative "center of excellence" for luxury leather goods.

They also reduce costs In the last fiscal year of Barberi, as of March 31, companies reported an increase in their profits of 5% to 413 million, while sales increased slightly to 2.7 billion books