Car shows are almost dead

Of course, this is not a new problem, it is in the car industry for years, because car fairs have long lost their charm and role for decades, but rarely .

However, in this regard, from a pessimistic point of view, one of the largest Volkswagen was announced.

As Australian Motoring passes, the VW Group Director, Herbert Dies, at the July Festivals in Gudvud, announced that traditional car fairs were "dead".

In fact, Dies said that they were the product of the 60s of the last century and that they did not matter anymore, to no longer bring the producers what 39 they want or what they are looking for.

If the director of VW did not disclose hot water, the fact that most manufacturers of their new models, especially the most important ones, have come out of the big fairs, often choose less than Events such as Gudvud.

In addition, there are more and more independent advertising ceremonies, as Jaguar did with E-Pace last year, or Volvo with the S60 recently.

Important role in the "killing" of salons and automotive technology, manufacturers are turning more and more to social networks, because they reach more people than in the fairs and much more easily and especially less expensive.

The cost of buying from a larger automaker often rises to over a million dollars, which represents a huge sum that can be invested in things much more important than the presentation of cars.

Of course, auto fairs will not only go away, but builders will miss more and more major events and will probably only focus on a few during the year.

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