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According to the final decision of the European Court of Justice, Nestlé will fail to protect The shape of its popular chocolate KitKat
Yesterday it was decided that the Swiss candy company did not prove that their chocolates deserve the legal protection they enjoy until now, says the press release of the media.
At the beginning of 2000, the Nestlé management concluded that the four-dimensional form of "KitKata" was recognizable worldwide and in 2006. (EUIPO)
Of course, it was not long before Other manufacturers to conclude that it was not fair that only Nestlé could use this form for its chocolate bars and appeal.A year later, this was made by "Kadburi Šveps", the British confectionery firm, best known for its chocolates "Deiri Milk" and "Crim Eg". This request was rejected by EUIPO. Four years later, the Tribunal found that Nestlé had not yet proved that the "KitKata" form had a globally recognizable claim form.
– Nestle must devise a new argument if it wants to preserve its brand – commented Pol Bervin, a senior partner at Bervins Solicitors, lawyer, is confident that after that decision, Nestle will fail to protect the form of Kitkat
– We are pleased that the decision of the European Court of Justice support our position – they reported from Kadburija Meanwhile, the company bought Mondelez.
But Nestle will not pause, as we say in the "KitKat" commercials, but will continue. They announced that there was no interruption in the fight for recognizing the "recognizable form of KitKata", which lasts more than a century, was transmitted by CNN.
Otherwise, this is not the first legal dispute between Nestlé and Kadburi. Nestle tried to block Kadburi in 2012 to protect the special shades of purple that they used to wrap his famous chocolate "Deiri Milk". The United Kingdom Supreme Court then dismissed Nestlé's appeal.
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