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Facebook has made the decision to abolish apps that are underperforming and do not bring the desired results. Despite the significant investment of applications such as Hello, TBH and Move, they did not bring the expected results, which led the company to forgive them and focus on other thing, possibly profitable. Facebook abolished Hello, Tbh and Move applications . The main reason is a weak effect outside of initial optimism. It is very likely that you have never used these applications, and even more you have never heard of them. This is also the main problem, because even though the funds invested in these three applications have not shown that they could yield profits to the company.
One of the applications that was retired was tbh (To Be Honest) for teenagers. It is a kind of modern version of the lexicon, which was supposed to be delighted by the teenager. Facebook was expecting a boom from an application that was purchased eight months ago after attracting more than 5 million users. It turned out to be the mask of this application that allowed users to leave positive messages to each other.
Facebook wants to get closer to young people
The acquisition of this app is interpreted as an attempt by Facebook to approach massively teens leaving this social network, turning to Instagram and Snapchat. Anonymous communication that offers only the same thought of looks was not too interesting for teenagers. It is commonly known that the game is much more interesting to young people than the spread of love and respect.
The same fate was brought about by the application of fitness Moves as well as the application Hello that linked the Facebook user in the directory. The announcement pointed out that the personal information of the user will be deleted in the next 90 days. Facebook bought Moves 2014, Hello 2015 and TBB 2017.
Source: Facebook
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