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The news feed is a place where Facebook users are informed of current events so is also a perfect position for what is advertised on the platform . In addition to regular advertising content, users may soon be able to meet marketing with expanded reality elements by announcing that they are already testing a new option.
Expanded advertisements will initially be visible only to US users, since the first phase will be the trial period whose function is to point to inconvenience and improve things. is the product of and in the spirit of the Snapchat filter, which brings the advertising experience to a whole new level.
The model used by Facebook to illustrate the new option is that will be used by users when they come to AR Advertising Content, can test and test how much the product matches their face
Source: Ubergizmo
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