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The Indian automaker Tata Motors could stop selling "the cheapest car in the world" by Nano until 2019, since the sale of this vehicle has been falling for a long time, The current Nano "can not continue beyond 2019," said the largest Indian automaker, adding that a ten-year-old Nano might need new investments to survive, writes the Indian financial daily Mint
. As in June, only one Nano vehicle was produced, compared with 275 in the same month last year. Local sales went from 167 vehicles last June to only three this year.
When Nano was launched in 2008, it was called a "national car" at an average price of $ 2,500. But the vehicle came to the market just a year later.
The late launch of Nano, as well as subsequent reports of its restraint, have dampened the client's interest. Nano sales have fallen drastically since 2013, although the Indian car market is growing strongly.
Analysts say that Nano's initial selling idea as the cheapest car in the world could be problematic. A low-cost commitment made it difficult to install new equipment and improve Nano's capabilities.
In addition, the fact that people consider cars not only as a means of transport, but also as a symbol of social status.
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