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Declining sales started slowly, but little can be done with Amazon Prime Day discounts. The biggest competition for this online auction is Alibabin Samson Day. Behind this name, not so spectacular, there is a blackout against the regular purchases of Black Friday at the box office. E-commerce is growing steadily, and Prime Day and Singles Day show that even the same concept has a different approach based on the market.
Online sales have become quite common but not comparable to the discounts offered by the giants Amazon and Alibaba. How was Black Friday (and Cyber Monday) in the background? First of all, consumption habits have changed.
Why are the first day and the day of the single person similar?
There are many similarities when these e-commerce events occur in a concerned. First, it is mass sales with significant discounts and minimum margins. Both events have become a global event – the list of Amazon countries has added Australia, the Netherlands and Singapore, while Alibaba has added Thailand, Malaysia and the United States. ;Indonesia.
Both companies manufacture their products, many of which are available offline. Amazon included the Whole Foods chain while Alibaba also offers discounts in Intime and Hema stores. In this way, sales are expanding on the Internet and thus affecting competition that relies on conventional sales.
Interestingly, it's also the way Prime Day and Singles Day attract customers. In addition to online campaigns, there are some major offline events to enliven consumers who may not be on the Internet. He invested heavily in the campaign, so Alibaba enlisted in Hollywood production teams and brought in world stars like Michael Jordan, as well as extremely popular Korean groups in China. Alibaba tries (and succeeds) to make a national event since its time, making each record a record each fall.
The differences between Amazons and Alibaba still exist
How are the events concentrated? to different cultures and different consumption habits, Prime Day and Single Day are still different. First of all, the event of Alibabin is much, much bigger. In addition to the huge Chinese market, there are neighboring countries that also represent large markets. On the other hand Prime Day is (for the moment) focused on the West Market . The differences are apparent in the approach to product promotion where Alibaba wants to present as many products as consumers while Amazon focuses on its brands and on products sold in bundles with others.
It is clear that the main currency of Amazon, short-term revenue, to attract users to use the Amazon Prime subscription. It is essential to access discounts, and it also offers convenience when delivering products, as well as access to a streaming channel. On the other hand, Alibaba is not looking for anything from customers except to come and buy. National Day of the Single and Alibaba has become a central place for sales, the company promotes product sales mainly through the sales site of Tmall Alibabin
members, then that the day of celibacy for all. Both strategies are extremely effective, and it is not surprising that the owners of these companies are at the top of the richest people in the world. The Amazon Prime Day global auction will take place on July 16th. Learn how to use online shopping on the link here
Source: Forbes
