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Published text: 27.07.2018 10:42
Mark Zakerberg, a phone call to investors, where he presented the results of the company for the last quarter, "cleared" $ 150 million worth of business
In just a few hours, shares fell 24% after financial director Fejsbuka announced that the company is not expecting a drastic increase in profits in the coming years, but a slowdown.
However, this is not the only puzzle.
In the long run, the number of clicks on Facebook ads will also decrease.
According to The Next Web, the number of admissions to Facebook has decreased by 20% in the last three months. the latest data for 2018, and the fall in the impact significantly affects advertisers worldwide.
What happened?
The Facebook State Art Review tool shows that an average internet user opens an average of eight ads per month, or ten percent less than in April.
There are several possible reasons for this decline in interaction and it is difficult to determine
Most users do not like Facebook pages
Although the most dramatic change relates to data showing how often people open an advertisement on Facebook, another phenomenon is striking. Facebook data shows that a typical user was just a page liked by facebook on average.
What is the connection between all this?
The latest data shows that around the world, Facebook uses more than two billion people a month, two-thirds of which are daily.
Every day, Facebook users spend a billion hours on the platform, which corresponds to 40 million years [19659005] However, in 11 years as there are "Facebook Pages for Marketing Your Business ", the platform users were bounced on average a single" Page ".
The World Trend
The most recent Facebook data suggest that these data do not vary from one country to another, but that social network users in 179 of the world's 225 countries have only one single page on Facebook
(Malta has about 360,000 active users of Facebook, which represents 0.01% of Facebook's total database.)
It should be kept in mind that it is a type of "once and for all" (once
When we look at the type of pages that people bark, it is immediately clear that the mark of Consumption "Pages" is not the first choice for this type of tastes.
Designing a New Strategy
In short, the attempt to increase Facebook's "fan base" is not the best way to use marketing resources. That's not to say that Facebook is not a good place to advertise brands, but to invest money, time and effort to increase the number of "likes" on Facebook does not will probably not give a return on investment that the author of The Next Web.
First of all, most people in life scrape just one page, and this "light" is likely to be dedicated to a celebrity or sports club rather than to a single person. a shampoo producer or a department.
and if you get a large fan base, you will still have to pay to reach most of your fans whenever you want.
The latest corporate tracking trends on Locowise 1 social networks shows that the average Facebook page reaches only 6, 4 percent of their fans (not counting paid support), which means that only one of 15 fans on your site will see your post, unless you promote it to
It's worth mentioning that it's mean data on a wide variety of types and page sizes in the world and that larger pages may have even lower average values.
the brands would even try to create a fan base. At present, it seems that one buys a cup of coffee for five dollars, and that 14 of 15 sips are charged a dollar. The irony is that you do not have to buy this cup of coffee at all.
Facebook promotional items allow advertisers to reach the audience on the platform regardless of whether these people have "lightened" their site.
it is probably time to ask if the foundation of a fan base is worth the effort and money at all, conclude The Next Web.
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