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I I do not have any figures to support, but I think we can say that it is the pop musicians who keep the hangers and the aircraft warehouses. After all, many of our best pop videos take place in the cavernous interiors of industrial spaces.
It's been a while since one of the titans of music brought us back to the wet and exposed rooms of these buildings. Enter Shawn Mendes, whose new single "If I Can not Have You" is a brilliant return to one of the best tropes of pop.
"If I can not have you" is a pure prosecco musical: light, summery and perfect for the holidays, he is as happy as the bright feline smile of Mendes when he looks at us from a treadmill. That's exactly what you want a pop star to release in May: a harmless, upbeat jubilant.
So, what are you doing with a video for something like this? You could have a brilliant and brilliant love story told that is reminiscent of the movie "This Love" by Maroon 5 or the film "Cool" by Gwen Stefani. Have I watched a video since 2007? Questionable – and Mendes loves going back and forth between pianos and berths, half-romance and half-soliloquy, just like Adam Levine.
But this video is much more like another of the most iconic pop videos of the early 21st century, the monochrome visual accompaniment to one of Christina Aguilera's least-loved ballads, "The Voice Within." Released in 2003, he represents her in a white dress in an abandoned warehouse, filmed in black and white. Frankly, the similarities are staggering, even though the songs could not be more different.
It is not however to accuse someone of plagiarism! Before him, Mendes and Aguilera were only contributing to an older tradition, which had started with Michael Jackson's "Beat It" in 1983. Since then, Genesis has made it in 1986, "Invisible Touch" and then Garbage in "Only Happy When He Rains" in 1995. Just like the cerulean color, he switched to pop with the classic "More Than That" Backstreet Boy in 2001 and the cover of the song "Stuck In The Middle With You" from Louise the same year.
We are now, Mendes reminding us that nothing says self-confidence, like a walk through something that was once used for industrial manufacturing. Shine on Mendes: her next video will be a tribute to petrol stations tinted with petroleum jelly and bathed in sunshine of the early twenty-first century. We can hope, is not it?
Read more:
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