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FRIDAY 23:44 UPDATE: After showing the exhibitors at CinemaCon that they really were the force to be reckoned with, especially with DC's upcoming photos as Birds of Prey, the joker and Wonder Woman 1984, Warner Bros. is preparing this weekend to celebrate the No. 1 victory of his cartoon label Shazam! with current estimates Friday night see $ 20 million (including $ 5.9M Thursday's surveys) for a weekend of $ 51.5 million.
We continue to hear that the production of New Line attracts a crowd late into the night long before the start of Saturday mornings. According to some projections, the sector could make the same amount of money Saturday and Friday (previews).
Courtesy of Disney
This is quite reminiscent of the Disney / Marvel concept. The ant man, when they decided to expand beyond their older fans into families.
Global CinemaScore for Shazam! is a solid, as The ant man and Wonder Woman, but better than Aquaman"HER-, Justice League and Suicide team'S B + and Batman v. Superman"S B. In Screen Engine / ComScore, the PostTrak outputs, Shazam! attracted 25% under 18, with men under 25 mostly equal to 33%. The children and parents gathered together 25% of the audience and attributed to this superhero a much appreciated photo of 4 and a half stars each. Children under 12 years recommend 72%, while the general public appreciates Billy Batson 4 stars, 61%. The distribution of diversity was as follows: 53% white, 17% Spanish, 13% Asian and 11% African-American. All the statistics super.
Many analysts had the feeling that Shazam! on-index because of what they saw on social media. RelishMix reports that the viral rate of four movie trailers for the superhero photo sets at 129: 1, "far and above the standard of 37: 1 superheroes".
With regard to positive word of mouth for Shazam! According to RelishMix, netizens "shout that this is by far the best DC movie, very entertaining and entertaining. Captain Marvel saying it's the movie they were hoping for. There is a feud between Marvel and DC fans over the very name of Captain Marvel ". Shazam was renamed and was previously known as Captain Marvel, although he is a character / hero of DC. Whatever the case may be, Zachary Levi, an influential man, intrigues others and likes what they see in Mark Strong as a villain – and loves how trailers work in Eminem's song. . "
Warner Bros./New Line has contributed significantly to the success of this WOM (free and paid screenings via Fandango, which reported a record $ 3.3 million alongside other family / partnership film screenings ). Add this to 3 days and the cumulative total in the United States is $ 56.1 million. Nancy's sources say Shazam"B. foreign. should definitely go over $ 100 million.
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AT $ 24 million, Paramount Pet Sematary is solid counter-programming in second place. The beginning of the adaptation of Stephen King's feature film is comparable to that of other average horror films Happy feast of death (PG-13, $ 26M), 2013 evil Dead remake ($ 25.7 million), and a little less than the original R-rated 2016 Do not breathe ($ 26.4 million). However, in terms of profit, it is a completely different animal: more than 20 million dollars represent a huge victory for Blumhouse, which budgets its images in the lower to average figures (before P & A). Pet Sematary cost $ 20 million. Always low, but not Blumhouse wow. Yes Pet Sematary climbs to $ 30 million, it's impressive, but many expect this photo to drop due to its release scores.
evil Dead is probably the best composition here for Pet Sematary: It's a remake of a well-known horror photo, they are both rated R, they both have the same exact score of 62% rotten tomatoes, they cost about the same amount (evil Dead $ 17 million before P & A) and both win C + CinemaScores. Weekend 2 of evil Dead declined 63% and the photo ended in the United States with a multiple of 2.1 representing $ 54.2 million.
The outputs are lower on PostTrak for Pet Sematary: 2 1/2 stars, with a low 47% recommend. The most important demos in the descending order were men over 25 (33%), women over 25 (24%), men under 25 (22%) and women under 25 (20%). Those under 25 years of age at 43% were more satisfied than those over 25, from 73% to 61%. The distribution of diversity was as follows: 50% Caucasians, 19% Hispanics, 15% African Americans and 10% Asians.
STX
Civil rights drama The best of enemies of STX is considering $ 1.75 million today and about $ 5 million opening for the weekend in 6th place. STX claims to have spent $ 10 million net before P & A. Unfortunately, even though the company claims to profit, the optics are not dazzling.
Green paper is not the right mix for this movie, even if it was just $ 500,000 more, with $ 5.5 million in 1,063 movie theaters (and that was part of a launch of one week, initially organized). Green paper has received an impressive number of awards, background wave, buzz, gain at TIFF, flew under the radar and was discovered. The best of enemies, Despite his good intentions, the film runs outside the awards corridor from August to December with a score of 50% of rotten tomatoes, which unfortunately does not allow to know more about the prospects of the photo.
The results for The best of enemies remind Jesse Owens movie from Focus Features Race. This despite the fact that Taraji's P. Henson-Sam Rockwell's film skewed women to 59% on PostTrak, while Race leaning towards the guys at 52%. Both films had excellent output scores with strong "A" CinemaScores ( enemies recommend at 70%, and 4 1/2 stars), but both films did not have good reviews (Race was 61% cool). And if you're a drama and you want to get together at the box office, that's a basic requirement. Women over 35 gave the film an A +. Just like Race, there is a gap between the audience and the critics of this film. Race open to $ 7.3 million on more theaters than Race-2,369 – and makes a multiple of 2,6x. Of RaceThe hearing, 38% were African-American against 25% for The best of enemies. Caucasians at Race numbered from 45% to 54% at Enemies. As we said with Race, if you start as low at B.O. With outputs as high, the photo will not go anywhere.
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