Shopify targets merchants in fast-growing CBD sector – Digital Transactions



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CBD is in vogue these days as a newly available drug that can relieve everything from pain to insomnia, and e-commerce platform provider Shopify Inc. now offers its payment and payment services. assistance to American CBD merchants.

Shopify, located in Ottawa, Ontario, which serves 800,000 merchants worldwide and has major US operations, announced Tuesday new features to help US merchants sell hemp products and cannabidiol derived from hemp (CBD) online or in physical retail outlets. permitted by law. Shopify said its services include payment, shipping, marketing support and access to more than 2,500 professional services applications.

"Shopify has unparalleled expertise in emerging industries, as well as the resources merchants need to succeed in the fast growing market for hemp products. CBD Harley Finkelstein, chief operating officer of Shopify, said in a press release. "Shopify's reliable technology and extensive network of partners enable businesses to respond to the demand for these products and offer consumers more choice."

The company said it works with several payment and shipping providers. Payment Providers are Authorize.net, DigiPay and Visa Inc.'s eMerchant Brokers, said a spokesperson New digital transactions. "These payment providers help merchants to accept transactions, online and in person, where this is legally allowed in the US," said the spokesperson by email, noting that CBD services would be available in 40 countries. States.

CBD is a nonproductive derivative of cannabis plants, marijuana and hemp, unlike THC, the highly productive cannabis ingredient. The 2018 Farm Bill passed by Congress late last year removed hemp from the federal list of Schedule 1 drugs as long as it does not contain more than 0.3% THC, according to a report from the Brookings Institution. This action opened the CBD market despite the persistence of various legal restrictions. Marijuana with its THC remains illegal under federal law, although 33 states have legalized marijuana for medical purposes and 10 now authorize marijuana for recreational purposes, according to Brookings.

Shopify has identified two of its CBD vendors: Josie Moran Cosmetics, whose skincare products include "Skin Dope", and Cannuka LLC, another skin care merchant. Shopify does not have a specific marketing campaign going on for CBD merchants, but the spokesperson said, "We strive to provide as much clear information as to how Shopify can help businesses get started and evolve their CBD activity on our platform. We shared information via social marketing and content to educate the merchants. "

Shopify already provides e-commerce services to a number of cannabis dealers in Canada, where marijuana became legal by the end of 2018. These merchants include the Ontario Cannabis Store and BC Cannabis Stores, as well as authorized vendors. such as Hydropothecary, Aurora and Canopy Growth. according to the spokesperson.

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