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It goes without saying: Cinnamon Toast Crunch cereal shouldn’t include cinnamon-crusted shrimp tails.
But according to writer-producer-podcaster Jensen Karp, a family pack from a local Costco had just that – with a piece of string, a “weird cinnamon-covered pea thing” and “black things” baked in squares. and hiding at the bottom of the bag.
That wasn’t what Times food columnist Lucas Kwan Peterson had in mind when he ranked Cinnamon Toast Crunch at the top of his official ranking of the potency of breakfast cereals a few years ago. .
“Ummmm @CTCSquares – why are there shrimp tails in my cereal?” (It’s not a bit), ”Karp tweeted Monday morning after eating a bowl of cereal, then seeing a few sugar-coated things in the wrapper that didn’t look like the traditional rice and wheat squares in the cereal. Yes, they looked like a few shrimp tails.
Karp is credited as a producer or executive producer on shows such as “Unleashed” by Nickelodeon and “Drop the Mic” by TBS / TNT. He worked with “Schitt’s Creek” star Dan Levy, and during his two years he was a fight rapper. For real.
And he had a note for skeptics who think he’s faking the whole situation to become a viral sensation: “There are black items BAKED ON the squares and tons at the bottom of the bag,” he tweeted on Tuesday. , “In addition to tail shrimp and other sugar coated waste.” Also, it is only “viral” due to their insane response. I would have let it go.
In response to manufacturer General Mills’ offer to replace the cereal in question, he tweeted Monday: “THE BOYS – I’m not sure I’m ready for another box !!!” The company replied, “We understand your concern. We promise that our team will look into this and get to the bottom of it – but in the meantime, we want to do everything in our power to fix it. We will need more details for the research.
The company told Karp later in the day that his team’s investigation into the images he posted led them to believe the mysterious ingredients were “a build-up of cinnamon sugar that can sometimes occur when the ingredients are not well mixed ”.
“We assure you that there is no possibility of cross-contamination with the shrimp,” the company said by direct message to Karp, adding that it also wanted to offer him General Mills vouchers to make up for his “unpleasant experience” .
Citing “further investigation with my eyes,” Karp called BS on this explanation. “[T]It’s cinnamon-coated shrimp tails, you weirdos. I wasn’t so angry until you tried to give me gas?
About an hour later, he said the company wanted him to send the articles to them for “further review.”
“These are obviously shrimp tails, so I’m going to keep one as proof, because I now feel like Sandra Bullock on The Net,” tweeted Karp, who did not immediately respond to the interview request on Tuesday. Times.
“For real – someone tells me that they [the black things] are not like maggots or insects. Are they adjacent shrimp? (Did you just find that weird cinnamon-covered pea thing as well?), ”Karp tweeted. “I wish it was a joke.”
One Twitter user said it looked like “something had entered a dry, nested bag of mixing,” prompting Karp to note that he felt like washing his mouth with acid.
Monday afternoon, Karp had enlisted his wife, actor-director of “Boy Meets World”, Danielle Fishel, to explore Monday evening the second bag of the family pack. In addition to finding what was supposedly floss, she discovered signs – i.e. Adhesive tape – that the bag may have been tampered with.
On Tuesday, Karp took the box of Cinnamon Toast Crunch to a lab for testing, then updated his subscribers.
“I am now in contact with a ‘dark stuff’ testing lab, which I won’t call another name yet for my own sanity. Plus, a research company will pay to test shrimp tail DNA! (2021, all of you), ”he said in a tweet thread. “I also want to explain this: I have NO idea how this stuff ended up in my cereal bags and neither did @CTCSquares. It certainly could have been tainted in Costco (although that doesn’t explain the squares with BAKED black stuff on them or the sugar coating on the shrimp).
“What I mean is that their initial reaction to the presence of shellfish in the bag was to tell me it was sugar,” he continued. “Don’t investigate or examine the problem. It’s a deadly allergy to many (not kosher) and it didn’t seem to matter beyond getting me a new box. Initially, I approached them thinking it would help! Then they said I took sugar for a shellfish. Anyway, I’m testing DNA from a shrimp tail now. So, I hope everyone is happy.
Tweeting screenshots of his interactions with General Mills, Karp said the company had contacted again via direct message and asked him to wait Wednesday for FedEx and then return the items Karp and Fishel found, as well as all packaging. Karp replied that he would not send them anything.
“You’re super sketchy and weird,” he wrote to the company, “when it was a really easy PR response to make people feel confident that you care about your products. “
“While we are still investigating this matter, we can confidently say that this has not happened at our facilities,” General Mills spokesman Mike Siemienas said in a statement to The Times on Tuesday. “We are waiting for the consumer to send us the package to investigate further. Any consumer who notices that their box or bag of cereal has been tampered with, such as the transparent tape found in this case, should contact us. “
Costco did not immediately respond to a request for comment.
Meanwhile, Karp told TMZ on Tuesday that he was “deprived” of grain forever, saying it was “really disappointing because I was a huge fan.” Like, he was the guy in the Vintage Cinnamon Toast Crunch T-shirt, along with the Cinnamon Toast Crunch Nikes.
“I’m the new Gorilla Glue Girl, am I not?” Karp tweeted Tuesday.
Later that afternoon, a General Mills social media specialist sent Karp an email suggesting that he take the articles in question to his “local police department” if he did not want to send them to the company.
“It may be product adulteration and we need the opportunity to investigate the packaging,” the company said in an email.
“I don’t walk into a random police station shouting, ‘Here are the shrimp tails General Mills wants!’ as if it was a smoldering murder weapon, ”replied Karp.
“You guys,” he said, “are a crazy mess of a business.”
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