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Of all the studios that presented at CinemaCon this week, Universal has shown great respect to the workers in operations by including them as presenters in its theatrical release reel.
Before launching a clip on each film slated for release before March 2022, the project’s talents would reflect on their favorite cinema, then the reel would be cut to a worker at that cinema who then presented the title United. In a nutshell: very classy, highlighting the thrilling heartbeats of movie theaters that make it all happen and are tasked with bringing the big screen back during the pandemic.
Sing 2 Voiceover star Matthew McConaughey kicked off on Wednesday, telling the crowd at the Las Vegas event that his favorite theater is his local Austin Alamo Drafthouse.
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Say it Dallas Buyers Club Oscar Winner: “Few businesses have felt the pandemic as badly as yours… Most of you have found ways to provide a service that so many people lacked… In my hometown we have a slogan: “Keep Austin Weird” and that’s what the owners of the Austin Alamo Drafthouse have been doing for 25 years… They are people who love movies and have created a special place that celebrates all movies… I’m grateful that Alamo survived the pandemic, especially because I’m in a movie this Christmas. “
He handed it over to the site’s director of organizational development, John Michael Rogers, who said how much he and his family loved To sing before releasing a moving trailer of Scarlett Johansson’s Ash singing a cover of U2’s “I Still Haven’t Found What I’m Looking For”. The Illumination sequel releases December 22.
Halloween kills Actress Jamie Lee Curtis mentioned that her favorite theater was the Magic Lantern in Ketchem, ID, and she tossed it to owner Rick Kessler. “I really felt lost when we had to close last year. I hope it doesn’t happen again, ”he said, expressing his passion to turn on the spotlight for the crowds. Presentation Halloween kills, Kessler said: “I’ll probably never see it because I swore I wouldn’t make horror movies” to the laughs of the Caesars’ Colosseum. “He’s coming for me, but I’m coming for him,” says Laurie Strode of Curtis, who rallies the survivors of Michael Myers against the deranged slasher.
Ethan Hawke, before entrusting it to Aaron Baseman, “the front of the house” at the Princeton Garden Theater, made a few jokes about his The black phone collaborator Jason Blum, who ran the actor’s theater company. “He scares people very easily. It is a light weight. You say “boo” and he jumps out of his skin. “
Talking about his upcoming movie with Blum and Scott Derrikson, who led the actor in Sinister, Hawke says Black phone “Scared me” after reading the script. He follows a young boy who is kidnapped by Hawke’s twisted wizard. The child is thrown into a cell with a broken phone. But then it starts ringing, with the victims of Hawke’s character providing clues to escape. Cooling. It will be released on January 28, 2022.
Jennifer Lopez appeared onscreen to talk about her romantic musical Marry me. “We need original films for our business to thrive,” said the multi-cut, calling her favorite movies. Beverly Hills cop, do the right thing, terms of affection and The breakfast club. Her favorite theater? The Concourse Plaza in the Bronx.
Showcase Cinemas Director Leon Zumlin praised Lopez, saying, “She shows us what’s possible, no matter where you’re from. She turned those humble beginnings of Train 6 into something. Marry me, released on Valentine’s Day 2022, follows Lopez, playing a successful pop singer like herself who is expected to marry her pop star fiance on stage. However, she learns that he cheated with his assistant and she ends up marrying a working class teacher, played by Owen Wilson, who stumbles upon his concert.
Other trailers in the Universal Afternoon reel include a female action shot The 355 (January 7, 2022), DreamWorks Animation The villains (April 15, 2022), Dear Evan Hansen (September 24) and Michael Bay’s Ambulance (February 18, 2022). The sThe tar of this latest film, Jake Gyllenhaal, threw it at Catherine Lewis, the 86-year-old usher at her prized cinema, AMC Village 7, where she worked for a time.
David Becker / For CinemaCon
National Universal Distribution President Jim Orr mentioned at the top of the presentation that between September and April, which the reel encompassed, “only two (movies) are sequels. We believe in original films.
“What are the franchises of tomorrow, without new ideas today” he added.
Earlier this week, CinemaCon chief executive Mitch Neuhauser set the tone for the confab with an emotional on-screen quote from Orr, which also featured in the conference guide:
“Our industry has survived anything that threatened to destroy or diminish it. None of this could erode the power of films. A global pandemic either.
Despite all that we have endured in the past 18 months, we have found that if we can be shaken, we cannot be broken. This should be both a source of pride and a reason for lucid optimism about the future of cinema cinema. “
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