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Singapore has partnered with Fitbit as a partner in a population health initiative aimed at improving the overall health outcomes of the country's residents.
The Live Healthy SG partnership marks Fitbit's first integration into a national public health program, which will use the San Francisco Society's fitness sensors as a way to lead healthier lives and behaviors.
The devices themselves will be free for users, but additional health coaching and software services will require a monthly fee. The ultimate goal is to enroll one million Singaporeans in the program, which will begin pre-registration next month in anticipation of the October launch date.
Users will receive a free Fitbit Inspire HR if they sign up for one year of Fitbit Premium service.
"At Fitbit, our goal has always been to make health more accessible and achievable by offering people fun, simple and innovative technology – and this goal has led to results for millions of people around the world," he said. James Park, CEO of Fitbit, in a statement.
"Our partnership with the Singapore Health Promotion Board is a recognition of our work to date and we are confident that the powerful combination of our devices, software and services will inspire Singaporeans to improve their health, while tangibly helping a country to improve your health. On the scale. "
Singapore is known for its robust and efficient health system, but has witnessed the rise of so-called "diseases of wealth" while the quality of life in general has improved for the population. This includes chronic diseases such as hypertension, type 2 diabetes and cancer.
The participants of Live Healthy SG will use Fitbit devices, as well as a personalized coaching, to stimulate physical activity, sleep health, nutrition and emotional wellbeing.
"Participants in this program will benefit from Fitbit's projects to integrate artificial intelligence and machine learning to encourage physical activity, healthy eating and better sleep quality. The information gathered can also contribute to enriching HPB's health promotion programs, "said Zee Yoong Kang, CEO of the Singapore Health Promotion Council, in a statement.
The agreement is a boon for Fitbit and its stock, which has reached the lowest in recent weeks, while its competitors like Apple have continued to conquer market share in the portable equipment sector.
The company's stated strategy is to move its core business from device sales to healthcare services, which can generate recurring revenues with higher profit margins.
"In the future, we continue to transform our business, which has shifted from an episodic device-based business to a value-based, behavior-change model," Park said in its recent update. call on profits.
Fitbit is betting heavily on its Fitbit Health Solutions business sector as it moves from its commercial appliance sales model to recurring revenue from software and services. The business sector is expected to reach a turnover of $ 100 million in 2019.
Image: Fitbit
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