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Giant Uber is officially relaunched in Finland today, a year after suspending his main service on the market – when he said he would wait for tax laws to be deregulated
. wait for the removal of taxi license caps and tariff restrictions. Most parts of the law came into force on July 1.
The Finnish Government has stated that its intention is to modernize the rules to "significantly improve the implementation of new technologies, digitization and new business concepts". what it has dubbed "homogeneous multimodal transport chains" – also thanks to an action for the interoperability of data and systems and open interfaces
"This law gives us a real opportunity to make mobility a complete service for our customers. Said the Minister of Transport Anne Berner last year.
From 15:00 CET today Uber says that two services that use professional drivers – uberX and UberBLACK – will operate in the capital Helsinki region of Finland, which note will include Helsinki, Espoo, Vantaa and Kauniainen.
Uber does not restart its unlicensed peer-to-peer service (UberPOP) on the market.
This decision was essentially outlawed in Europe after the supreme court of the region ruled in December that Uber was a transportation service and not a platform, which made its activities regulated by existing taxi licenses
. "Modernize" and deregulate taxi rules in its favor, for example by removing license caps and allowing more people to become taxi drivers.
"In the vast majority of European countries, a blogger about the revival of Finland, Uber talks about the different path that he says he wants to chart under the new leadership, Dara Khosrowshahi, writes," We have paved the way for more responsible growth through a new approach to building long-term partnerships with cities and regulators. "
In fact, Uber took its course. After a series of scandals that shook the company and, in Europe, after a myriad of legal challenges have led to regulatory refoulement and intensified public and political pressure on the company to change.
These external forces continue to reconfigure the business of Uber – and For example, in London, the company has made a series of changes to its operation – for example by introducing security caps on hours Drivers' work – changes that she made a shocking decision of the Transportation Regulatory Authority to withdraw its operating license in September 2017.
Last month, the l & # 39; has appealed the withdrawal of its license by TfL following the changes since September 2017, although the judge has granted it only a 15-month provisional license – with UK regulators willing to continue to closely monitor its conduct.
Another example of the regional reconfiguration of Uber: an announcement in May Last month, the company also announced that it will bring its service of electric bicycles in Europe – Khosrowshahi claiming that the Company wants to help cities fight against road accidents. problems such as air pollution and congestion by increasing access to "cleaner transport solutions".
In Helsinki, Uber intended to maintain its UberBlack service last year but a spokesperson told us that she did not have enough drivers for reliable service – UberBlack has not been operational since the suspension. But he will restart later today.
Since last August, Uber claims that more than 250,000 people in the Helsinki area have opened their application despite the lack of operational service, which reflects a "clear demand" for his service. He also notes that Finnish users of Uber have made more than 200,000 Uber trips abroad during the local market break.
"We are delighted to use our technology to complement existing public and private transportation options and offer a reliable alternative to the personal car.We hope that other countries, where local people are not not currently able to use apps like Uber to move or earn money according to their terms, will follow soon, "adds Uber.
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