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A series of interviews conducted with industry insiders highlighted a number of features used by social media applications that are designed to increase the time that users spend online. This issue is addressed by Panorama, a television show produced by the British BBC channel, and the program discussed a number of design choices that social media platforms use to hook users to their apps. mobile
. use to increase the time spent by users on their applications is the Infinite Scroll feature. This user interface design was developed by Aza Raskin in 2016 and this feature allows users to continue viewing content without clicking. However, Raskin noted that this design does not give the user's brain enough time to catch up, resulting in continued scrolling and increased total time spent by people on social media applications. Another insider in the industry discussed the impact of "likes" on the behavior of social media users. Leah Pearlman, who is credited as one of the co-inventors of the Facebook button, said that at one point she was counting on the number of likes she gets for validation and feedback . In addition, social media platforms also attract people through the creative use of color and sound in their applications.
For his part, a senior Facebook official said he worked with researchers and other groups to study his users. In addition, Facebook and its affiliate Instagram are already working to help users monitor and even limit time spent online. For example, the tool Your Time on Facebook allows users to see how much time has been spent on the social networking site in the last seven days, while a similar feature is currently being developed by Instagram. The company has also recently modified its algorithm to focus on the content posted by the users' friends, which should lead to a more meaningful engagement on its platform. Snapchat, on the other hand, has denied that he uses visual tricks to increase the user's engagement on his service.
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