Kampong Glam launches five new digital initiatives; 150 merchants on board



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The ethnic Kampong Glam enclave launched five initiatives in its first phase becoming Singapore's first digital neighborhood.

The projects will help traditional businesses in the riding to navigate the digital economy, with about 150 traders already benefiting from the transformation, according to a press release from the Infocomm Media Development Authority (IMDA) [19659003]. the transformation includes five digital initiatives, including:

1) electronic payments, for convenient transactions;
2) Lists of digital maps and virtual visits in store, for a better discovery of merchants;
3) Augmented Reality enabled navigation tool with digital marketing features, to help visitors navigate seamlessly through the neighborhood;
4) convenient, affordable delivery services so that customers can "shop without bags"; and
5) Integrated Point of Sale System, to help businesses become more efficient

  Photo: Connected to India

Photo: Connected to India

Led by IMDA, the neighborhood transformation project collaboration with Enterprise Singapore, the One Kampong Gelam Association (OKG) and the Singapore Malay Chambers of Commerce and Industry (SMCCI).

"All businesses today, including traditional businesses, need to digitize to remain competitive in the digital economy, and we are excited to work with our partners to bring new digital options to Kampong Glam and allow more people to discover this gem of a neighborhood, "said Ms. Jane Lim, Assistant General Manager, Industry Transformation Group, IMDA.More tools to engage their clients with an integrated experience that unites the physical and the digital and better positioned to seize growth opportunities in a rapidly changing business environment. "

It aims to enhance neighborhood attractiveness and help businesses become more productive [19659002DrYaacobIbrahimMPfortheJalanBesarconstituencyhasbeenappointedSpecialAdvisoroftheDigitalTransformationProjectofKampongGlam

Mr. S Iswaran, Minister of Communication and Information, added, "This launch of Phase 1 initiatives is only the beginning, with the collective effort From the community, I am confident that marketers will adopt more innovative digital solutions, creating an even better experience for visitors to Kampong Glam and improving their business opportunities.

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