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Now that we are in July, the results of the second quarter smartwatch shipments have come out, and Apple Watch, as usual, has come out on top. Apple has shipped 3.5 million Apple watches worldwide, an increase of 30 percent over last year, according to Canalys. In Asia, the Apple Watch Series 3 was the best embedded smartwatch in the second quarter of 2018 and the total number of Apple watches shipped was 250,000 in the region, 60% of which came from the LTE variant.
Even though Apple Watches continues to lead, shipments have declined compared to last quarter, Canalys said. In the first quarter of 2018, Apple Watch recorded 43% of global smartwatch market share, but this figure dropped to 34% in the second quarter of 2018.
Apple's good performance in Asia explains mainly through its new partnerships with operators. in India with Airtel and Reliance Jio, reported Canalys. The company has also formed operator partnerships on Thailand and South Korea as well as in the second quarter. Jason Low, senior analyst at Canalys, said in a statement: "Operators in these markets are willing to resell connected devices other than smartphones, which can help them generate additional revenue from data services. A good strategy of Airtel and Reliance Jio to retain their high added value customers in order to reduce churn in a high-tech market. "
Smartwatch shipments were around 10 million in the second quarter including Fitbit and Garmin, apart from Apple, reported Canalys.Samsung and Google are both expected to launch their own smartwatch variants this year, and Apple could then feel the real competition in the next quarter. "In the middle of competition from Samsung and Google, who launch respectively Galaxy and Pixel watches, Apple must find ways to boost markets such as the United States, where its penetration into the installed base iPhone has started to stabilize. "Vincent Thielke, research analyst at Canalys, said in a statement
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