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BigBasket has acquired 100% stakes in milk delivery startups RainCan and Morning Cart, and a controlling stake in vending machines startup Kwik24, the company announced on Friday.
This move comes at a time when ecommerce Flipkart giants and Amazon India are reviving their grocery verticals. "The micro delivery startup acquisition really helps us," said Hari Menon, chief executive at BigBasket. "And Kwik24 acquisition gives us the ability to be closer to the customer by way of the BB Instant smart vending kiosks."
And RainCan and Kwik24, respectively.
BigBasket has branded the milk delivery service as a daily basis. Currently piloting in Bengaluru and Pune, the service already has 20,000 daily subscriptions, according to BigBasket.
Rival online grocer Grofers launched its grocery subscription service during the year and claims to have over 5 lakh subscribers. With Kwik24, BigBasket has installed 100 smart vending machines in Bengaluru and plans to expand to other cities shortly.
The vending machines are installed as part of the BB Instant service, which allows customers to order fresh produce and other products from the BB Instant app, and pick it up from the vending machine installed in apartment complexes.
Big basket of acquirements of two milk delivery startups at a time when this sector has been garnering general interest. Milk delivery startup DailyNinja, which claims to be around 35,000 daily orders, from Saama Capital and Matrix Partners, and Gurgaon-based Milk Basketball secured financing from Kalaari Capital.
Food delivery app Swiggy has also been in talks with milk delivery startup.
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