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The PVP E-Sports Championship marks the first initiative of its kind by the Singtel, with the partners declaring that they want to encourage the development of an "ecosystem for electronic sport throughout the region"
. Singapore's telecom operator's efforts to expand its gaming and digital content activities throughout the Asia-Pacific region. The PVP E-Sports championship in Singapore is supported by the Singapore Tourism Board.
The Asia-Pacific region is the most dynamic region in the world for e-sports fans, with a number expected to increase from 167 million in 2017 to around 290 million in 2021. In South-East Asia, the public should more than double From 20 million in 2017 to more than 40 million in 2019. As the public grows, e-sport enters the sports stream.
As part of the PVP E-Sports Championship, the teams will qualify in each country. Winning teams from each country will move to professional teams from North America, Europe and China at the Singapore Regional Tournament next October.
In Thailand, AIS will host the PVP E-Sports Championship in Thailand. from July to October. Potential competitors may begin to apply to enter contests to find the two winning leagues in mobile games and PCs.
This tournament focuses on two popular games: ROV (mobile game) and DOTA2 (PC game) and offers regional winners "
Pratthana Leelapanang AIS, head of consumer affairs, said his entry into the # The game industry aimed to create value for Generation Y. "It's a large group and we aim to bring brands and AIS services to this group," Pratthana said.
"We really want to exploit this segment of the millennium.Today, the total population of the millennium in Thailand is 15 million."
AIS already has a third of this market segment and no one else responds entirely to the needs of this group, said Pratthana.
Electronic sports have grown exponentially among millennials in the region since its inclusion as a demonstration sport at the 2018 Asian Games.
The electronic sports industry in Thailand has also experienced dramatic growth. Pratthana said that about 20 billion Bt are spent on the gaming industry in Thailand, with PCs and mobile platforms each contributing about half of that amount.
Arthur Lang, CEO of Singtel's international group, said content such as eSports is the key to Singtel Group's strategy to engage its customers, many of whom are Millennials. Mobile games, in particular, have become very popular in this region, where mobile phones are the main device of choice, he said.
"With the group's leadership and outreach across Southeast Asia, we are excited to build a dynamic ecosystem to provide players and fans with access to competitive events. local, regional and global electronic sports as well as original content and exclusive programming. "Lang said.
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